artex - global art platform on blockchain, 2017
TRANSCRIPT
ТЕКУЩАЯ СИТУАЦИЯ
1
THE FIRST GLOBAL PLATFORM OF THE ART AND LUXURY OBJECTS ON THE BLOCKCHAIN TECHNOLOGY
http://artex.global
A R T P R O V E N A N C E B L O C K C H A I N 2
WHO WE ARE
From the 2002 on the photo
market
More than 100 exhibitions and festivals were organized
with the total attendance of more than 80 000 people
Total audience of the current projects is more than 1 mln
people monthly(rosphoto.com, 35photo.ru,
club.foto.ru)
800K subscribers in the database
One of the biggest photo awards in the world, 35awards.com
(75 000 participants, more than 200 000 uploads)
A R T P R O V E N A N C E B L O C K C H A I N 3
THE MARKET SIZE
Our project solves the main market problems and we are the fi rst on the market, so our goal is to obtain 35–60% of all deals. Besides of that, after this problem will be solved, the market itself will be able to get
the huge income of the new investors.
THE ART OBJECTS THE PHOTOGRAPHYFROM $45 BLN TO $57 BLN PER ANNUM
FROM $1.2 BLN TO $1.5 BLN PER ANNUM
$0.5 BLN PER ANNUM
5000 auction houses
4000 art dealers
7000 small players (galleries, brokers, agents etc.)
THE CURRENT PRINTED PHOTOS MARKET
THE LIMITED CIRCULATION AUTHOR’S PHOTOBOOKS MARKET
A R T P R O V E N A N C E B L O C K C H A I N 4
THE INVESTMENT ATTRACTIVENESS
Leading analytics and market experts as well as the results of the different research (i.e. Delloitte) confirm the necessity of the implementation of the decentralized data system for the ART-market information which will make it more clear for the new investors and attract the new cash flow.
600
$ m
illio
n 400
200
2004
30М 48М125М
505М
2007 2010 2013 2016
A R T P R O V E N A N C E B L O C K C H A I N 5
THE CURRENT SITUATION
There are hundreds of different players in the photography market (galleries, auctions, online-exchanges, photo labs) which promote the limited circulation.
Such peculiarity leads to the clients and investors distrust, especially among those who is familiar with the numbers and want to get the investment guarantees.
Our taskTo create the single decentralized all digital photos and their physical copies registry.
A R T P R O V E N A N C E B L O C K C H A I N 6
PROBLEMS
The half of the art-market is the “grey” zone which is not under any kind of control.
There is no single and open transaction history of the art objects’ origin.
There is no methods of protection from the replication of the digital images (uniqueness).
There is no possibility of the simple identifi cation of the owner of property and copyright.
A R T P R O V E N A N C E B L O C K C H A I N 7
THE SOLUTION
The tracking of the history of all the deals with the art
objects. The provenance* is now in the convenient
and simple way excluding any fake.
The protection of the property rights and copyrights.
Photographers now can upload their pictures in the Artex and determine by their selves the
number of copies. Galleries and investors receive the guarantee
of the limited circulation.
The simple and convenient interface to get the
comprehensive information about every art object.
* Provenance (FR. provenance — origin, source) — the history of ownership of artwork, an antique and its origin. The provenance can signifi cantly increase the price of an artwork or an antique.
A R T P R O V E N A N C E B L O C K C H A I N 8
THE INTERFACE
Artist:
Tretyakov Gallery
Ivan Shishkin
Konstantin Savitskiy
Ivan Ivanovich Shishkin (1832–1898) the Russian landscape-painter, painter stainer, drawer and aquafortist printmaker. The representative of the Dusseldorf art school.
Konstantin Apollonovich Savitskiy (May, 25, 1844 Taganrog – January, 31, 1905 Penza) the Russian genre painter, academician, the acting member of the Emperor Arts Academy…
$ ~250,000 +10.4 %
THE TECHNOLOGIES
A R T P R O V E N A N C E B L O C K C H A I N 9
With the blockchain technologies it is now possible to create the decentralized, open and unchangeable database where all the art objects’ provenance will be stored.
Besides of that, using our experience and with the image recognition and machine learning technologies, the convenient and accessible interface for the gallerists, painters, collectors and investors will be created.
A R T P R O V E N A N C E B L O C K C H A I N 1 0
HOW IT WORKSPHOTO > THE ART OBJECT
The photograph
The photo is printed in the lab
Buyer buys token
Token distribution (right to print)
Uploads the digital original
Copyrights are fi xed The expert
community rates the photo
ART PICTURE. THE ART OBJECT.
A R T P R O V E N A N C E B L O C K C H A I N 1 1
THE GALLERY
The picture owner
The picture becomes a property
Buyer purchases the picture
Comes to the verifi ed gallery
The checked image goes to sale
The image goes through the attribution by the experts
ALL ACTIONS ARE RECORDED IN THE BLOCKCHAIN
OPEN DECENTRALIZED PROVENANCE
A R T P R O V E N A N C E B L O C K C H A I N 1 2
THE READY MECHANICS
SOLVES THE MAIN PROBLEM – THE ABSENCE OF THE TRANSPARENCY AND THE SINGLE ART OBJECTS DATABASE WITH THE SIMPLE ACCESS FOR THE ALL MARKET PARTICIPANTS.
OUR TASK IS TO UNITE THE WHOLE MARKET AND CREATE THE DECENTRALIZED ART OBJECTS IDENTIFICATION AND
CHECK SYSTEM BASED ON THE BLOCKCHAIN TECHNOLOGY.
On the present day there are a number of different organizations in the world which provide the evaluation and attribution of the different art objects where stand-alone organizations and/or closed local communities (i.e. for the geographic principle) act as experts
A R T P R O V E N A N C E B L O C K C H A I N 1 3
THE CURRENT PLAYERS ON THE ART MARKET
THERE ARE SOME PROJECTS ORIENTED TO THE DIFFERENT CONTENT CREATORS’ COPYRIGHT PROTECTION
SUCH PROJECTS SOLVES THE COPYRIGHT PROBLEMS OF THE DESIGNERS, PHOTOGRAPHERS, JOURNALISTS AND PAINTERS WHO GENERATE
AND DISTRIBUTE THEIR OWN DIGITAL CONTENT.
www.ascribe.io www.mediachain.io
MAIN DRAWBACK –NO SOLUTION FOR THE PROBLEM OF THE SINGLE ATTRIBUTION AND PROVENANCE
A R T P R O V E N A N C E B L O C K C H A I N 1 4
THE MARKETS FOR THE IMPLEMENTATION
PHOTO MARKET
ANTIQUES
PAINTING
COINS
CARS
GEMS
A R T P R O V E N A N C E B L O C K C H A I N 1 5
THE TOKEN IN THE SYSTEM
IN THE ARTEX ECOSYSTEM THE ARTCOIN IS THE MAIN CIRCULATING MEDIUM, AND WITH IT IS POSSIBLE TO:
THE ARTCOIN CIRCULATES INSIDE THE SYSTEM
RUN THE MODERATION OF THE PIC
PAY THE EXPERTS’ WORK
EVALUATE THEPHOTO PRICE
ISSUE THE PHOTO TOKEN
VERIFY THE LAB
VERIFY THE GALLERY
PAY THE ESCROW SERVICE
PAY THE LAB SERVICES
ISSUE THE PAINTING TOKEN
A R T P R O V E N A N C E B L O C K C H A I N 1 6
THE CRYPTOECONOMY
ETHERIUM BASED
PRE ICO$500.000
1$=13 ARTCOINBONUS 30%
ICO:
OKTOBER2017
PRELIMINARY
The tokens are sold by the price fixed in USD
1ICO1$=10 ARTCOINMIN $5.000.000
MAX $15.000.000
A R T P R O V E N A N C E B L O C K C H A I N 1 7
THE INVESTMENTSPr
ice
ArtC
oin
Paris Photo AIPAD Show ART Basel Retro carsand others
$ 5M $ 6M $ 12M$ 8M $ 15M
A R T P R O V E N A N C E B L O C K C H A I N 1 8
THE TEAM
VALERIY KOCHERGIN
ANNA SHVETS
DINA GURARIY
MARK COBERT
VLADIMIR PLUZHNIKOV
VLADIMIR POVSHENKO
EVGENIY GALIAKHMETOV
CTO, co-founder
ART-manager & PR ART-banking ART-manager Developer
CEO, co-founder CFO, co-founder
A R T P R O V E N A N C E B L O C K C H A I N 1 9
ARTEX
The platform that creates the new art and luxury objects’ history making the market transparent and open.
http://artex.global [email protected]
The Artex smart-contract