employers in the digital age tiffany carmona. social media today people are quick to hop on social...
Post on 31-Dec-2015
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Employers in the Digital Age Tiffany Carmona
Social Media Today
People are quick to hop on social
networking sites
Personal information can be put out on
the web instantaneously
Employers show concern about what is
posted on these sites in regards to their
company and how these site impact
the productivity of their employees
Reasons Employers Care• loss or productivity at work while surfing
the internet, chatting, tweeting and
blogging
• loss of confidential information
• defamation or revealing of private facts
• to prevent harassment and discrimination
• to comply with document
retention/destruction policy
• potential waiver of attorney-client policy
• to screen for potential FTC violations
Employee’s Concerns
• Crossing personal/professional boundaries
• Employers access to nonrelated information
• Judgment by employer
• Elimination of personal expression
Social Networking Sites & PR
These play a pivotal role in
the public eye for a
company
Companies have created
accounts on these sites for
their companies
To answer questions
Create a buzz
Promote their cause/
mission statement
Domino’s
Horrific video stunt
Prepared sandwiches for delivery while putting cheese up his nose,
nasal mucus on the sandwiches, and violating other health-code
standards while a fellow employee
Tarnished company’s name
The Future
• Social Sentry Software• Their Mission• SocialLogix delivers social networking focused technologies that
enable organizations to leverage the power of social networks in a safe and productive way.
• The software will automatically monitor Facebook and Twitter accounts for $2 to $8 for each employee
• Only draws on publicly posted information from these sites• Watches for release of private and/or embarrassing
information• Watches for social activity while working
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