employee activation: what it is, what to start doing and what to stop doing - the birddog dirty...

B2B DIRTY DOZEN

EMPLOYEE

ACTIVATION1

EMPLOYEE

ACTIVATION

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WHAT IS IT?---------------------------

Employee Activation is

the process which

enables a marketing team

to leverage their

employees to share

information and content

through their social

networks.

i.e. making your staff

tweet. #lazybastards

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Employee Activation was a major

trend last year. As more and

more B2B organisations begin to

utilise Content and Social

Media Marketing Strategies,

empowering employees to take

part will become as important

as the content itself.

STOP

• Looking at Social Media in

isolation

• Assuming your employees have

nothing to offer

• Denying your employees the

chance to be thought leaders

START

• Training employees to use

social media appropriately

and effectively

• Empowering and enabling

employees to share brand

content

• Leading by example!

Further Reading…

• Proof Social Employee Activation Builds Bottom

Line

• Activating Employees as Company Advocates

• Social Media Success Requires Commitment and

Visibility

• Do Your Employees Advocate For Your Company?

The Surprising Stats.

• Want To Find Brand Ambassadors? Start With

Your Employees

www.birddog.co.uk • @BirddogB2B • +44 20 7323 6666