email marketing tools, tips, & workflows for agencies

Agencies' Favorite Email Tools &

Workflows#LitmusLive

Agencies are important players

in the email marketing industry - providing tech

resources, support, and guidance for

their clients.

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When it comes to email

marketing, agencies are

organized and oper-ate

quite differently than

brand marketers.

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To learn more about these

differences, we’ll be chatting with several agencies about their

email production processes.

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Guest Speakers

Molly PrivratskyVP of Email Operations,

Trendline Interactive

Dan CaroDirector of Online

Marketing Operations, Whereoware@dcaro12

Brian WoodSenior Director of CRM

Production, Moxie

Moderator

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Jenn FernandesCustomer Success Manager,

Litmus@JennAFernandes

Q&A Support

Lauren SmithContent Marketing Manager,

Litmus@ImLaurenSmith

Agency Usage for Email Marketing

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Which Agency Services Email Marketers Use

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Agencies have larger,

more specialized email

marketing staffs than

brand marketers.

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30.8% of agencies have email marketing teams of 7 or more people—which is twice the rate of brand marketers (15.4%)

44.9% of agencies have 3 or more email developers on staff, compared to only 25.8% of brand marketers.

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QUESTION FOR THE PANEL

What does your email marketing team look

like?How is it organized?

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Compared to brand marketers, agencies have more emails in production at any

give time.

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30.6% of agencies have 16 or more emails in production at any given time, compared to only 21.4% of brand marketers.

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QUESTION FOR THE PANEL

What tools or processes do you use to keep all your email projects on

track?

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Agencies spend more time than brand mar-keters on every as-

pect of email production.

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Percentage spending 3+ hours on these tasks on average: Agencies vs. Brand Marketers

Copywriting: 40.8% vs. 36.1%Design: 61.7% vs. 45.7%Development/Coding: 56.1% vs. 41.9%Data Logic: 31.5% vs. 26.6%Testing: 30.5% vs. 24.8%

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QUESTION FOR THE PANEL

Where does your team find they spend the most

hours during email production? Why are

these phases particularly important?

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Agencies use many email

production tools at higher

rates than brand mar-keters.

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Tool Usage Rates: Agencies vs. Brand Marketers

Email Preview Software: 61.8% vs. 52.5%Emmet: 10.0% vs. 5.4%Preprocessing: 15.0% vs. 5.7%Postprocessor: 12.1% vs. 5.7%Task Runners: 14.3% vs. 4.5%

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QUESTION FOR THE PANEL

What are your favorite email production tools?

What’s your newest addition to your toolkit?

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Agencies are twice as

likely as brand mar-keters

to use an extensive pre-send checklist.

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Checklist Usage: Agencies vs. Brand Marketers

Extensive checklist: 34.0% vs. 17.4%Short checklist: 44.4% vs. 55.4% No checklist: 21.6% vs. 27.2%

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QUESTION FOR THE PANEL

What kinds of things are on your pre-send

checklist? What’s the most recent addition to

that list?

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litmus.com/blog/2016-state-of-email-agencies-infographic

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Download the 2016 State of Email Production report at

litmus.com/lp/2016-state-of-email-production

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Get Started with Litmus!

Get a FREE 7 day trial of Litmus and our Pro plan!

This out-of-the box plan allows you to immediately offer and scale Litmus tools across your internal teams and clients with special features!

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https://litmus.com/coupon/AGENCYTOOLS

Thank You!

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