email marketing strategies and subject lines
Post on 10-May-2015
154 Views
Preview:
DESCRIPTION
TRANSCRIPT
Email Marketing Strategies & Subject LinesPresented by Elene Marsden
m: 07702911223 elene@betteractnow.com
m: 07702911223 elene@betteractnow.com
Subject lines make a difference to your open rates
Make them relevant to the content of your emails
m: 07702911223 elene@betteractnow.com
m: 07702911223 elene@betteractnow.com
Test & Measure!
m: 07702911223 elene@betteractnow.com
6 Top Ideas for Getting Great Open Rates
1. You need some kind of relationship
m: 07702911223 elene@betteractnow.com
6 Top Tips for Getting Great Open Rates
2. What benefit are
you offering? Does your subject line reflect this?
7 Ways to …….7 Steps to …….
m: 07702911223 elene@betteractnow.com
6 Top Tips for Getting Great Open Rates
3. You are not alone….Often this leads to high open rates in many different markets because it relates to the universal feeling of belonging
m: 07702911223 elene@betteractnow.com
6 Top Tips for Getting Great Open Rates
4. Watch this video..People love watching videos. Use the word this and use a command.
m: 07702911223 elene@betteractnow.com
6 Top Tips for Getting Great Open Rates
5. You’ll love this….Assumes liking and uses “this”
m: 07702911223 elene@betteractnow.com
6 Top Tips for Getting Great Open Rates
6. Have you seen this…Invokes Curiosity and assumes others have seen it and so don’t want to miss out
m: 07702911223 elene@betteractnow.com
Make it personalCare about the people you are writing toShare something of value that’s likely to help your
readers Pretend like your writing to your best friend. Create a customer avatar. Write to that 1 person using the active voice
Calls To
ActionButto
nsm: 07702911223 elene@betteractnow.com
GRAB THIS
EBOOK
DOWNLOAD TEMPLATE
GET THIS COUPON
Are your emails mobile friendly?
m: 07702911223 elene@betteractnow.com
Tip: Shorter content and
calls to action earlier
m: 07702911223 elene@betteractnow.com
Be consistent send regularly like clockwork- once a week or once a month
m: 07702911223 elene@betteractnow.com
Critique Your Own Email
m: 07702911223 elene@betteractnow.com
Remember the 50/50 Rule
•Half of your time spent on Subject and Body• 50% on everything else like design
For Successful Email Marketing •Segment your database•Build a quality opt in database•Send relevant timely messages•Use Call To Actions buttons with time sensitive offers
m: 07702911223 elene@betteractnow.com
top related