email conversion tips and tricks
Post on 16-Jul-2015
274 Views
Preview:
TRANSCRIPT
EVENT EMAIL CONVERSION TIPSLONDON BRITE SPACE 2014
Tim WatsonEmail Marketing Consultant
Twitter: @tawatson
Email: twatson@zettasphere.com
Four key questionsEvery email must answer
1. Who is this from?
2. What is it about?
3. What’s in it for me?
4. What do I need to do?
And it must do it as a quickly as possible
Campaign Content
• Benefits– How attending will help you– Specifically what you can expect to learn– Enjoyment aspects– Special discounts / price
• Speakers– Who they are– Why you should listen to them
• Testimonials– Previous attendees– Social comments previously
• Video/photos– Previous event
• Limited time offer– Discount– Multi-buyer
Plan your campaignEvent concept and major themes decided
Build Initial awareness by incorporating top line details in existing emails such as your regular newsletters.
Date and location fixed Begin dedicated email campaigns and use of early booking incentives
Speakers confirmed Send detail of speakers, their credentials, why they should be listened to and title of their sessions
Detail agenda and session takeaways decided
Specific details of what attendees will learn by attending. For webinars and virtual events offer to send a recording to people who register but are unable to attend live
Warm prospects extra nudge Extra email and incentive to nudge people who clicked previously and haven’t booked yet
Notable brands attending Social proof. The brands and job roles of people attending, so that others can identify themselves as in the same peer group.
Urgency. Getting close, last places and last call
Urgency to drive action for those still undecided. For virtual and online events last call can be as close a few hours before.
More details on mapping an email sequence:http://www.zettasphere.com/webinar-event-email-invitation-examples-planning/
Or just search for ‘irresistible event email’
Questions about Email?
Get Answers
Contact MeTwatson@zettasphere.com
Free monthly tips and strategy advicehttp://www.zettasphere.com/signup
or
Text TIPS and your email address to 84101
*Texts charged at your normal network rate
top related