email blasting 101
Post on 17-Feb-2017
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Email Blasting101
My name is Ben, and I speak for the donors!
SHOW & TELL
BOOK REPORT
X
Most of the $690 million Obama raised online came from fundraising emails.
Amelia Showalter, Director of Digital Analytics for Obama:
“We were so bad at predicting what would win that it only reinforced the need to constantly keep testing.”
"Most people have a nearly limitless capacity for email and won’t unsubscribe no matter how many they’re sent."
Do you have a clear fundraising strategy?
Is there a sense of urgency?
Human Donor
Does your website deliver the goods?
do you invite your donors inside?
Google Grant? [bringing 200 visitors per day] $120,000/yr!
Great hosting and a careful eye on page load times
A/B testing, heat map, and scroll map software
Sign-up and donation forms that work well with others
Ready to take off?
Great confirmation emails and auto-responders?
Getting Started
Set your eblast address.
Find your name.
Pay for email credits.
Link to Google Analytics.
HELPS
Grow your listSign-up option via direct mail
Form on the website
Checkbox on donate pages
Petition forms with checkboxes
Make clear the path to
DONATE NOW
PLAY
Email ME!When I become a donor
When I sign-up for email
Send me the last eblast
Send me the last NL
From $800 to $8,000.
match campaign
Keep score like a pro.
Make the funnel
Measure the action
200 emailed...
60 open
10 click
3 donate
3 bounce, unsubscribe, or mark as spam!
Custom landing pages (old school):
My ultimate spreadsheet
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