election 2016: mobile activity in the u.s. on election day

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

71 8 916 48 327 561 6 83 5493 2 8 50 9 9 76000 467356207 5 2 736 413 43409258

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

50 9 9 76 000 46 652 95629 75 735 6207 5 2 736 413 4 3 4 0 92 58 71 8 916

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6

7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8

ELECTION 2016

MOBILE ACTIVITY IN THE US ON ELECTION DAY

ELECTION DAY MOBILE ACTIVITY

Activity Differences vs Typical Weekday

Act

ivit

y vs

Bas

elin

e

-50%

-25%

0%

25%

50%

Eastern Time

12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM

Election day starts off with mobile activity 13% lower than a typical weekday

12

3

4

5

Mobile activity peaks when polls open, with activity 34% higher

2

During the workday, mobile activity dips 46% lower

3

Mobile activity picks up again after the workday and is 13% higher

4

Election day closes with mobile activity down 19%

5

1

Typical Weekday

November 8, 2016

Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 00:00 - 01:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 01:00 - 02:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 02:00 - 03:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 03:00 - 04:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 04:00 - 05:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 05:00 - 06:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 06:00 - 07:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 07:00 - 08:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 08:00 - 09:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 09:00 - 10:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 10:00 - 11:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 11:00 - 12:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 12:00 - 13:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 13:00 - 14:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 14:00 - 15:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 15:00 - 16:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 16:00 - 17:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 17:00 - 18:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 18:00 - 19:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 19:00 - 20:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 20:00 - 21:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 21:00 - 22:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 22:00 - 23:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY 23:00 - 23:59 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

DAY AFTER ELECTIONS MOBILE ACTIVITY

Activity Differences vs Typical Weekday

Act

ivit

y vs

Bas

elin

e

-50%

-25%

0%

25%

50%

Eastern Time

12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM

Mobile activity was 21% lower when the election was called

1

2

3

4

The day begins with mobile activity up 17%

2

During Hillary’s speech, mobile activity was down 41%

3

Mobile activity for the rest of the day was volatile and depressed, with the day ending at 39% lower

4

1

Typical Weekday

November 9, 2016

Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.

ELECTION DAY VS THE DAY AFTER MOBILE ACTIVITY

Activity Differences vs Typical Weekday

Act

ivit

y vs

Bas

elin

e

-50%

-25%

0%

25%

50%

Eastern Time

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Baseline calculated as average activity in the 4 weekdays prior to election day. 0% represents no difference from the baseline. Analysis includes 3.5 billion session start events in the US.

Typical Weekday

November 8, 2016

November 9, 2016

NOVEMBER 9TH 00:00 - 01:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 01:00 - 02:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 02:00 - 03:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 03:00 - 04:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 04:00 - 05:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 05:00 - 06:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 06:00 - 07:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 07:00 - 08:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 08:00 - 09:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 09:00 - 10:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 10:00 - 11:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 11:00 - 12:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 12:00 - 13:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 13:00 - 14:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 14:00 - 15:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 15:00 - 16:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 16:00 - 17:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 17:00 - 18:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 18:00 - 19:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 19:00 - 20:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 20:00 - 21:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 21:00 - 22:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 22:00 - 23:00 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.

NOVEMBER 9TH 23:00 - 23:59 EST

More activity relative to baseline

Less activity relative to baseline

Baseline calculated as average activity in the 4 weekdays prior to election day. Analysis includes 3.5 billion session start events in the US.