effective social media strategies for arts organizations

Effective Social Media Strategiesfor Arts NonprofitsPresented by

John KenyonJune, 2014

Social Media = Conversation

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Where to FocusFoundationsCoordinationExamplesStrategies

Survey Data

Survey Data

Flickr Photos: Beth Kanter

Flickr Photos: Beth Kanter

Share Pair

Where You Are

One Priority to Change

WEBSITEContent | Conversation

Transactions (Donate, Register, etc.)

EMAILUpdates | Calls to Action Campaigns | Driving Traffic

Foundational ElementsContent | Conversation | Sharing | Driving Traffic

Email + Website Still #1• Effective, engaging website • Websites don’t raise money – campaigns do

AddThis / ShareThis

Online Engagement Coordinated Approach

How do we coordinate our website, email & social media?

How might we do it differently moving

forward?

Reflection

Reflection: Ideas from Examples

Fresh Website ContentRegular Email ContactTracking What Content is PopularGood Data Management

Online PresenceStrengths

ListeningRespondingThankingHaving a conversationSharing links, resources, content

Social MediaStrengths

Email

Best-of Web Content, Announcements

Single Subject - Alert, Campaign

Conversational, Friendly, Opinions

ENewsletter

Right Content - Right Channel

Tidbits, Facts, Links are King

Professional Related Content

Overview, Subject/Program, Testimonials

Right Content - Right Channel

Leveraging a Networked Effect

Common Concerns

Loss of control over messages

Dealing with negative comments

Addressing personality vs. organizational voice (trust)

Source: www.slideshare.net/kanter

Mobile

Mobile (Responsive)

Website

Emails Mobile Optimized

Start Collecting Mobile

Numbers

Reflection

How can I address concerns?How can we be mobile friendly?

CycleImage: marketwire

Review

Email + Website + Social Media Integration

Conversation

Small Experiments

Next Time (October 17):

Tracking Activity

Responding to Data

Question & Discussion

Ideas for Experiments

Your Experiences

Organizational Capacity

Tools

Metricswww.davidarmano.com

All Images: Flickr/Creative Commons License