effective communication techniques and skills for different audiences laura-lee davidson qem tcup...
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Effective Communication Effective Communication Techniques and Skills for Techniques and Skills for
Different AudiencesDifferent Audiences
Laura-Lee DavidsonLaura-Lee DavidsonQEM TCUP LDI Cohort II – Session ThreeQEM TCUP LDI Cohort II – Session Three
August 5, 2009August 5, 2009
STYLE AND SKILLSSTYLE AND SKILLS
Self-assessment exercise designed Self-assessment exercise designed to help evaluate interpersonal to help evaluate interpersonal communication skills and style, and communication skills and style, and provide you with helpful tips provide you with helpful tips for becoming a good communicator for becoming a good communicator - and team player!- and team player!
MEMORABLE MESSAGESMEMORABLE MESSAGES
TO THE POINTTO THE POINTRELEVANTRELEVANTWORTHWHILEWORTHWHILECOMPELLINGCOMPELLINGMOVES THE LISTENER OR MOVES THE LISTENER OR
READER TO ACTIONREADER TO ACTION
FOUR C’S *FOUR C’S *
COMPREHENSIONCOMPREHENSIONCONNECTIONCONNECTIONCREDIBILITYCREDIBILITYCONTAGIOUSNESSCONTAGIOUSNESS
* * ADAPTED FROM ARTICLE BY ISABELLE ALBANESE ADAPTED FROM ARTICLE BY ISABELLE ALBANESE
(ABOUT.COM WEBSITE)(ABOUT.COM WEBSITE)
COMPREHENSIONCOMPREHENSION
MESSAGE IS CLEAR AND SHARPMESSAGE IS CLEAR AND SHARP REPETITION HELPSREPETITION HELPS
TELL THEM WHAT YOU ARE GOING TO TELL THEM WHAT YOU ARE GOING TO TELL THEMTELL THEM
TELL THEMTELL THEM TELL THEM WHAT YOU TOLD THEMTELL THEM WHAT YOU TOLD THEM
KEEP IT SIMPLEKEEP IT SIMPLE
CONNECTIONCONNECTION
RESONATE WITH AUDIENCERESONATE WITH AUDIENCE HAS MEANING OR SIGNIFICANCE HAS MEANING OR SIGNIFICANCE
FOR THEMFOR THEM TRIGGERS AN EMOTIONAL TRIGGERS AN EMOTIONAL
RESPONSERESPONSE SPARK NEW BEHAVIORS AND SPARK NEW BEHAVIORS AND
ACTIONSACTIONS
CREDIBILITYCREDIBILITY
AUDIENCE MUST BELIEVE WHO IS AUDIENCE MUST BELIEVE WHO IS SAYING IT SAYING IT
WHAT IS BEING SAIDWHAT IS BEING SAID HOW IT IS BEING SAIDHOW IT IS BEING SAID
MAY UNDERSTAND BUT NOT TRUST MAY UNDERSTAND BUT NOT TRUST THE DELIVERER OR DELIVERY THE DELIVERER OR DELIVERY MEDIUMMEDIUM
CONTAGIOUSNESSCONTAGIOUSNESS
““CATCH THE MESSAGE”CATCH THE MESSAGE” RUN WITH ITRUN WITH IT SPREAD IT AROUNDSPREAD IT AROUND
MESSAGE MUST BE ENERGETIC, NEW, MESSAGE MUST BE ENERGETIC, NEW, DIFFERENT, MEMORABLEDIFFERENT, MEMORABLE
EVOKE A VIVID EMOTIONAL RESPONSE, EVOKE A VIVID EMOTIONAL RESPONSE, HAVE TALKING POTENTIAL, MOTIVATE HAVE TALKING POTENTIAL, MOTIVATE ACTIONACTION
TYPES / FORMATSTYPES / FORMATS Meetings/Conferences/WorkshopsMeetings/Conferences/Workshops Press Releases and Press ConferencesPress Releases and Press Conferences Presentations (e.g., Powerpoint)Presentations (e.g., Powerpoint) E-mail / LettersE-mail / Letters WebsiteWebsite Listserv / Bulletin BoardsListserv / Bulletin Boards Webinar / VideoconferenceWebinar / Videoconference Phone / FaxPhone / Fax Television / RadioTelevision / Radio
Internet Marketing (Social Networking Internet Marketing (Social Networking sitessites))
AUDIENCESAUDIENCESMeetings / Conferences / WorkshopsMeetings / Conferences / Workshops
PresentationsPresentations
Press Releases and ConferencesPress Releases and Conferences
E-mail / LettersE-mail / Letters
Phone / FaxPhone / Fax
Television / RadioTelevision / Radio
WebsiteWebsite
Listserv / Bulletin BoardsListserv / Bulletin Boards
Webinars / VideoconferenceWebinars / Videoconference
Social Networking Social Networking – e.g., Facebook and Twitter– e.g., Facebook and Twitter1010
Audience AwarenessAudience Awareness
To make our communication successful GAUGE the interests To make our communication successful GAUGE the interests of the audience. of the audience.
Consider the age, gender, background, and interest of the audience. Consider the age, gender, background, and interest of the audience.
Choose the approach that best suits the audience.Choose the approach that best suits the audience.
Create an atmosphere such that each person feels that the speaker Create an atmosphere such that each person feels that the speaker is talking directly to him/her is talking directly to him/her
Show sincerity and whole heartedness for the subject. Show sincerity and whole heartedness for the subject.
Concentrate on ideas and do not get distracted by the activities Concentrate on ideas and do not get distracted by the activities performed by the audience performed by the audience (e.g. smiling, whispering.)(e.g. smiling, whispering.)
QUESTIONS?QUESTIONS?
DISCUSSIONDISCUSSION
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