ecl15 - episerver - wim van horen

Content Marketingfor Digital Commerce

Wim Van HorenEPiServer

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Memories…

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Digital Disruption

Constellation Research

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Who’s Next?

2% convert – how do you get the other 98% shopping?

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2%98%

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2%98%

8Don’t Sell a Product, but Tell a Story

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Two boys. 37 national parks. 80 days. Unfamiliar terrain, with tempting peaks to ascend.

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Blend inspiration and educational content

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Marketing Maturity Index

Content Marketingfor Digital Commerce

CoolblueKeymusicPlasma-Discounter.nlRoompot VakantiesThuisbezorgd.nl

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Welke Competenties worden ingezet?

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Scoring Methodology

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Samenvatting resultaten

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Three simple steps to get started on content marketing for digital commerce

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Registreer je om de complete survey te ontvangen inclusief de “Three Simple Steps”

episerver.nl/maturityindex

Four Key Challenges

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Solved by Digital Experience Cloud™

Customer experienceReady for customers

 • Get new sites and experiences to market faster

• Empower marketers to manage the entire digital experience

IntegrationReady to connect

• Bring digital marketing and commercetogether in a seamless experience

• Easy to connect with all other apps in your marketing stack

ResponsivenessReady for spikes

• Handle unforeseen traffic spikes• Guaranteed uptime

and performance with page availability SLAs

Managing changeReady for the future

• Empower marketers to manage the entire digital experience

Four Key Challenges

Effortless enterprise platformEliminate risk with a future-proof, easy-to-manage solution

Rapid ROIEnable swift marketer self-service through plug-and-play connectivity to any system. See change effects quickly.

Digital interactions to transformational outcomesDrive results by delivering relevant content to the rightperson, at the right time, through the best channels.

Instantly seize every digital opportunityLeverage big data to precisely predict customer needs, immediately engage and adapt.

Strategic

Tactic

IT Business

Why EPiServer

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Our Vision Where ThreeWorlds Converge

Contact usWim Van Horen

wim.vanhoren@episerver.com+31 6 53213583@hoorjeme

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