ecl15 - episerver - wim van horen
TRANSCRIPT
Content Marketingfor Digital Commerce
Wim Van HorenEPiServer
2| Digital Experience Delivered™| Digital Experience Delivered™ 2
Memories…
3| Digital Experience Delivered™
Digital Disruption
Constellation Research
4| Digital Experience Delivered™| Digital Experience Delivered™ 4
Who’s Next?
2% convert – how do you get the other 98% shopping?
6| Digital Experience Delivered™
2%98%
7| Digital Experience Delivered™
2%98%
8Don’t Sell a Product, but Tell a Story
9| Digital Experience Delivered™
Two boys. 37 national parks. 80 days. Unfamiliar terrain, with tempting peaks to ascend.
10| Digital Experience Delivered™
Blend inspiration and educational content
13| Digital Experience Delivered™
14| Digital Experience Delivered™
Marketing Maturity Index
Content Marketingfor Digital Commerce
CoolblueKeymusicPlasma-Discounter.nlRoompot VakantiesThuisbezorgd.nl
16| Digital Experience Delivered™
Welke Competenties worden ingezet?
17| Digital Experience Delivered™
Scoring Methodology
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Samenvatting resultaten
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Three simple steps to get started on content marketing for digital commerce
| Digital Experience Delivered™
Registreer je om de complete survey te ontvangen inclusief de “Three Simple Steps”
episerver.nl/maturityindex
Four Key Challenges
Four Key Challenges 21
Solved by Digital Experience Cloud™
Customer experienceReady for customers
• Get new sites and experiences to market faster
• Empower marketers to manage the entire digital experience
IntegrationReady to connect
• Bring digital marketing and commercetogether in a seamless experience
• Easy to connect with all other apps in your marketing stack
ResponsivenessReady for spikes
• Handle unforeseen traffic spikes• Guaranteed uptime
and performance with page availability SLAs
Managing changeReady for the future
• Empower marketers to manage the entire digital experience
Four Key Challenges
Effortless enterprise platformEliminate risk with a future-proof, easy-to-manage solution
Rapid ROIEnable swift marketer self-service through plug-and-play connectivity to any system. See change effects quickly.
Digital interactions to transformational outcomesDrive results by delivering relevant content to the rightperson, at the right time, through the best channels.
Instantly seize every digital opportunityLeverage big data to precisely predict customer needs, immediately engage and adapt.
Strategic
Tactic
IT Business
Why EPiServer
Why EPiServer 24
Our Vision Where ThreeWorlds Converge
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27| Digital Experience Delivered™