e commerce roi increment techniques

Multiple channel traffic resources:- 

Organic Traffic from Popular Search Engines:-

Google Bing Yahoo

Paid traffic from various resources:-

Google Ads – Search, Display Ads ( Placement Ads - Content & Keyword Target, Banner Ads, Remarketing)

Bing Ads Yahoo Ads Facebook Ads

Referral Traffic From Social Network Sites:-

Ex:- Face book Google + Twitter Linked IN Pinterest Stumble Upon You Tube

Referral Traffic from Image Search Engines:-

Google Image Search Flickr & Pinterest Image Search

Branding & Promotions:-

  Social Media Promotions (Ex. Facebook Page, Twitter Community, Google +, Linked In,

Pinterest) E-Mail Promotion SMS Blast

Traffic from Mobile Website:-

Both Organic & Paid Traffic

ROI & Traffic from Affiliate Networks:-

Sponsor Banner & Ads Merchants Stores

Cost One Time Set Up Fee Commission / Other Fee

Snapdeal.com Free7% + 3 % Payment Collection

Charge + shipping cost

Shopping.rediff.com Rs.20,000 + 10.3% Service Tax 1-20% + Banking Charges

Yahoo Shopping Free Rs. 1780 P/M

Junglee.com Free 3% +10.5% Service

Amazon.in Free 3% +10.5% Service

Shopclues.com Free 6%+10.5% Service

Tradus.com Free 7%+10.5%Service

People want to see what they’re getting, having high quality photos of your product with different angles, in context, make them zoomable.

Ex, From Ebay.in:-

The role of product description is to give buyers enough information, so they could conclude themselves this is the right product for them.

Ex.From BestBuy.com

People want free shipping, COD & EMI no surprise there. Ex. From Shopping.Indiatimes.com & Best Buy !

Discount seeking behavior is set to continue, so thinking about having a dedicated discount “sales” section on your site

Effective way to reduce shopping cart abandonment rates is following up by email 14.6% of the top web retailers used e-mail campaigns as a way to retarget

shoppers.

It’s a small thing, but known to boost conversions – especially important for small, less known stores.

It’s a trust thing - making your email and phone number clearly visible shows you’re a real business. Apple Doing It, Ex.From Apple Store

People like to be in control and to be in the know.  Flipkart – is doing it is better, the steps are more prominent(Look at Steps):

Is this safe? Can I do returns? When will I get my stuff? Ex.From Groupon (look at the sidebar)

These people are not the majority, but adding payment options like PayPal or Amazon Payments to credit card payments, but its help you win over some customers you would lose otherwise.

When new people arrive on your site, they have to figure out what your site is about in a matter of seconds.

Yes, they can see that you sell stuff, but how are you “better or different” Ex.From Shopclues.com

Search is crucial to e-commerce. People need to find products, and quick. Around half of the visitors navigate ecommerce sites using search. Ex.From Homeshop18.com

Retail stores don’t have good filters (usually it’s the salesperson). The role of the filter is to make finding most suitable products easy. Ex.From Homeshop18.com (Look at Side bar)

Do not ask for information you don’t absolutely need, it’s must be short forms. Ex.From Homeshop18.com

Even when they add a product to the shopping cart, it doesn’t mean they’re going to buy it. You have to keep selling it to them.

The best solution is perpetual shopping cart – displaying the contents of their cart at all times while they browse.

1.Ex.From Onlineshoes.com (Look at Sidebar – Not a electronic store, but still useful) & 2. Ex.From Homeshop18.com

People use reviews, a lot, Nearly 60 percent of online shoppers consult reviews prior to purchasing consumer electronics

We need negative reviews also - they actually help sales if there are only a few of them.

Ex.From Flipkart.com

Don’t force people to register. Instead, offer the option to customers for register

Most important buttons like “Buy Now” “Availability” “Add to Cart” always big, bold and prominent.

 Ex.From Flipkart.com

Hope This Presentation Help You to Succeed in ECommerce Vertical