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© Copyright 2016 Innosight LLC 0

Dual transformation Strengthen today, create tomorrow

Scott D. Anthony 27 July 2016 @ScottDAnthony

© Copyright 2016 Innosight LLC 2

© Copyright 2016 Innosight LLC 4

© Copyright 2016 Innosight LLC 6

0

10

20

30

40

1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

Average lifespan on S&P 500

Rolling 7-year averages

Exits

Source: Innosight analysis

Entrants

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© Copyright 2016 Innosight LLC 8

Transformation

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Transformation

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A B C

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Transf

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Transformation A Strengthen today

Key leadership question

Are the metrics changing?

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Transf

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Transformation B Create tomorrow

Key leadership question

Is the competitive set changing?

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Capa

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Capabilities Link Flip the dilemma

Key leadership question

Are we picking unfair fights?

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Be selective – only link capabilities that incite competitor jealousy or startup envy

Be vigilant – watch out for hidden “DNA

carriers” like spreadsheets and brands

Be focused – “A does A and B does B”

Be structured – consider exchange teams,

transfer pricing, or portfolio systems

Be active – top leadership actively arbitrates

with a bias towards B

1.

2.

3.

4.

5.

© Copyright 2016 Innosight LLC 18

TRANSFORMATION A

Strengthen Today TRANSFORMATION B

Create Tomorrow

A B C

C APABILITIES LINK

Flip the Dilemma

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This is the

hardest

problem in

business

today

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The COURAGE to

choose before the

platform burns

© Copyright 2016 Innosight LLC 22

The Affordable Care Act opened up the

black box of what we used to call managed care, so the system became

exposed to the light of day.

The question is how you respond.

You can be like the steel industry and go

into fetal position, and hope to be the last

one standing. Or you can systematically

look at your whole value chain.

© Copyright 2016 Innosight LLC 23

The CLARITY to

focus on a

select few

moonshots

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The CURIOSITY

to explore,

even if the

probable

outcome is

failure

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The CONVICTION to

persevere at

predictable

moments of truth

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Old Core New Core

New Growth

Deseret Net Income under Gilbert

Indexed to 2010 total = 100

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This is the

hardest

problem in

business

today

© Copyright 2016 Innosight LLC 28

The courage to choose

The clarity to focus

A B C

The curiosity to explore

The conviction to persevere

© Copyright 2016 Innosight LLC 29

This is the

greatest

opportunity in

business

today

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80B 550B

© Copyright 2016 Innosight LLC 31

30B 36B 334B 494B

6.6B 10B 13B 25B

2.0B 2.2B 3.9B 4.7B

© Copyright 2016 Innosight LLC 32

© Copyright 2016 Innosight LLC 33

sg.linkedin.com/in/scottdanthony

@ScottDAnthony

www.innosight.com

santhony@innosight.com

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