drupal show & tell talk personas

Putting your user at the

Lizzie Hodgson // Strategist: Digital, Content, Comms@Deeson_Labs lizzieh@deeson.co.uk

Why bother with personas?

of your digital experienceheart

So. What is a persona?

*A persona is…A ‘person' that represents your customers/users/audience

*in brief

Why is this important?

No.1 rule: understand youraudience

“Right. So I can’t just

whack a site together &hope for the best?”

No, silly.

Sounds obvious. But it's often something that's left as an afterthought…

When building audiences you need to first understand them

What’s the point of them?

You use intel from personas to create a piece or pieces of content that will…

• They will clearly and simply highlight expectations and use of your site for your end user

• They should help drive the benefits in a way that will be immediately understood by the audience

…in very simple terms:

Dries Buyaert’s personas DrupalCon Prague Keynote speech

Example of how to do Personas - D8 ‘adoption’

Per

sona

Digital / content

Marketer

Designer

Engineering director

Small site owner!Front-end developer

We focused on:

Getting your questions right…Interviews

Remember: you are building up a

complete snapshot of your ‘persona’…

Where do you work?W

hat is your job title?What country do you live in?

How old are you?

How

long

hav

e yo

u ha

d th

is ro

le?

Are you a budget holder?

What KEY skills are required for your job?

How many people work in the company?

What does a day in your working life look like? (From what time you get to work to how many coffee breaks you have!)

The outcome

Valu

e ad

d

Growth

Future features

Marketing & comms!Personas:

Thank you

Lizzie Hodgson // Strategist: Digital, Content, Comms@Deeson_Labs lizzieh@deeson.co.uk