drupal show & tell talk personas
DESCRIPTION
Bried outline of Drupal8 user persona work.TRANSCRIPT
Putting your user at the
Lizzie Hodgson // Strategist: Digital, Content, Comms@Deeson_Labs [email protected]
Why bother with personas?
of your digital experienceheart
So. What is a persona?
*A persona is…A ‘person' that represents your customers/users/audience
*in brief
Why is this important?
No.1 rule: understand youraudience
“Right. So I can’t just
whack a site together &hope for the best?”
No, silly.
Sounds obvious. But it's often something that's left as an afterthought…
When building audiences you need to first understand them
What’s the point of them?
You use intel from personas to create a piece or pieces of content that will…
• They will clearly and simply highlight expectations and use of your site for your end user
• They should help drive the benefits in a way that will be immediately understood by the audience
…in very simple terms:
Dries Buyaert’s personas DrupalCon Prague Keynote speech
Example of how to do Personas - D8 ‘adoption’
Per
sona
Digital / content
Marketer
Designer
Engineering director
Small site owner!Front-end developer
We focused on:
Getting your questions right…Interviews
Remember: you are building up a
complete snapshot of your ‘persona’…
Where do you work?W
hat is your job title?What country do you live in?
How old are you?
How
long
hav
e yo
u ha
d th
is ro
le?
Are you a budget holder?
What KEY skills are required for your job?
How many people work in the company?
What does a day in your working life look like? (From what time you get to work to how many coffee breaks you have!)
The outcome
Valu
e ad
d
Growth
Future features
Marketing & comms!Personas:
