doz getglue sticker campaign

Sticker Campaign

What is GetGlue?

• A leading social network for entertainment.– Named by Mashable as one of the six

promising new companies of 2010.– Selected by Fast Company among Top 10 most

innovative companies in video.– Called “Foursquare of Entertainment” by INC

Magazine.

• Users “check-in” (similarly to Foursquare) and share what they are watching, listening to and reading with friends while getting exclusive stickers.

What is GetGlue?

What are Stickers?

• They’re a cool way for you to display to other glue-ers what kinds of entertainment you like.

• Some stickers can only be unlocked by checking in on a specific day or during a specific time.

• Stickers can be unlocked via the website and mobile apps.

What are Stickers?

• Actual mailed stickers

Sticker Examples• Coming soon, Opening Weekend,

Box office

Coming SoonReleased anytime

before opening date

-Check into

Bridesmaids before may 13th

Opening WeekendReleased Friday-

Sunday of opening weekend

-Check into

Bridesmaids between may 13th-

15th

Box OfficeReleased Monday

after opening weekend

-Check into

Bridesmaids after may 15th

Sticker Examples• Weekly/Daily Character Stickers

SmurfetteCheck into The

Smurfs between july 23rd-29th

Grouchy SmurfCheck into The

Smurfs on july 24th

Grouchy SmurfCheck into The

Smurfs on july 25th

Clumsy SmurfCheck into The

Smurfs on july 26th

Papa SmurfCheck into The

Smurfs on july 27th

Gutsy SmurfCheck into The

Smurfs on july 28th

Opening Weekend

Check into The Smurfs

july 29th-31st

Opening Weekend

Check into The Smurfs Aug. 1st

or after

Dorothy of Oz Stickers