doz getglue sticker campaign
DESCRIPTION
TRANSCRIPT
Sticker Campaign
What is GetGlue?
• A leading social network for entertainment.– Named by Mashable as one of the six
promising new companies of 2010.– Selected by Fast Company among Top 10 most
innovative companies in video.– Called “Foursquare of Entertainment” by INC
Magazine.
• Users “check-in” (similarly to Foursquare) and share what they are watching, listening to and reading with friends while getting exclusive stickers.
What is GetGlue?
What are Stickers?
• They’re a cool way for you to display to other glue-ers what kinds of entertainment you like.
• Some stickers can only be unlocked by checking in on a specific day or during a specific time.
• Stickers can be unlocked via the website and mobile apps.
What are Stickers?
• Actual mailed stickers
Sticker Examples• Coming soon, Opening Weekend,
Box office
Coming SoonReleased anytime
before opening date
-Check into
Bridesmaids before may 13th
Opening WeekendReleased Friday-
Sunday of opening weekend
-Check into
Bridesmaids between may 13th-
15th
Box OfficeReleased Monday
after opening weekend
-Check into
Bridesmaids after may 15th
Sticker Examples• Weekly/Daily Character Stickers
SmurfetteCheck into The
Smurfs between july 23rd-29th
Grouchy SmurfCheck into The
Smurfs on july 24th
Grouchy SmurfCheck into The
Smurfs on july 25th
Clumsy SmurfCheck into The
Smurfs on july 26th
Papa SmurfCheck into The
Smurfs on july 27th
Gutsy SmurfCheck into The
Smurfs on july 28th
Opening Weekend
Check into The Smurfs
july 29th-31st
Opening Weekend
Check into The Smurfs Aug. 1st
or after
Dorothy of Oz Stickers