doz getglue sticker campaign

Download DOZ GetGlue Sticker Campaign

Post on 16-Jan-2015

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  • 1. Sticker Campaign

2. What is GetGlue?
A leading social network for entertainment.
Named by Mashable as one of the six promising new companies of 2010.
Selected by Fast Company among Top 10 most innovative companies in video.
Called Foursquare of Entertainment by INC Magazine.
Users check-in (similarly to Foursquare) and share what they are watching, listening to and reading with friends while getting exclusive stickers.
3. What is GetGlue?
4. What are Stickers?
Theyre a cool way for you to display to other glue-ers what kinds of entertainment you like.
Some stickers can only be unlocked by checking in on a specific day or during a specific time.
Stickers can be unlocked via the website and mobile apps.
5. What are Stickers?
Actual mailed stickers
6. Sticker Examples
Coming soon, Opening Weekend, Box office
Opening Weekend
Released Friday-Sunday of opening weekend
-
Check into Bridesmaids between may 13th-15th
Coming Soon
Released anytime before opening date
-
Check into Bridesmaids before may 13th
Box Office
Released Monday after opening weekend
-
Check into Bridesmaids after
may 15th
7. Sticker Examples
Weekly/Daily Character Stickers
Smurfette
Check into The Smurfs between july 23rd-29th
Grouchy Smurf
Check into The Smurfs on
july 24th
Grouchy Smurf
Check into The Smurfs on
july 25th
Clumsy Smurf
Check into The Smurfs on
july 26th
Papa Smurf
Check into The Smurfs on
july 27th
Gutsy Smurf
Check into The Smurfs on
july 28th
Opening Weekend
Check into The Smurfs
july 29th-31st
Opening Weekend
Check into The Smurfs Aug. 1st or after
8. Dorothy of Oz Stickers