does social media matter to the hr manager?, raaid damati

Raaid DamatiHCM Product Leader, ECEMEA

Oracle Corporation

Does Social Media Matter?

How longdoes it take

to reach50 Million

people?

Adoption of Technology - Social’s SwiftPace

• 72% of online adults use socialnetworking sites

• 55% of social networking consumptionoccurs on mobile devices: 63% ofsmartphone users are social

• Social is the No. 1 online activity withone-fifth of all time spent online social

• More than 50% of the world’s 2.4BInternet users access a social network

• 75% of Facebook users are outside U.S.

comScore, Pew, Cisco, eMarketer 2013

The Age of the Empowered PeopleMobile, Social & Connected Across Multiple Platforms

If social mediacan fuel arevolution thattopplesgovernments, ifharnessed, whatcould it do foryour business?

People Now Expect More

71% of workers arenot engaged

…and cost the US economyapproximately $328 billion.

Gallup, Oct 2011 US Survey

Collaboration & Technology AreEssential

“Companies with cross-collaboration acrossdepartments, that take advantage ofdisruptive technologies, are the mostsuccessful.”

Oracle/Economist

October 2012

Social HR

Social Selling

Social Marketing

Social Commerce

Social Recruiting

Social Collaboration

Social Service

Winning Today’s Talent War

The Financial Impact of a TopPerformer

• It is estimated that the financial impact of hiring a topperformer is 10 – 100x the person’s compensation

• Therefore, hiring a single top performer at $100K has thepotential for adding $1 million to $10 million to a company’srevenue each and every year that the new hire remains withthe firm.

Source: Lou Adler, ERE.net July 2012

GO SOCIAL!• 29% use social as their primary tool for job searching• 46% search on social sites more than 6 hours per week

GIVE THEM THE PLATFORM TO EXCEL!• Provide career paths• Ensure development opportunities• Give clear goals and let them loose!

The Recruitment Game has Changed

The Recruitment Game has Changed

Communication, Compliance, SourcingAre Global

There are New Channels to Embrace

MobileSocial Big DataThis information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

Mobile is Everywhere, and Growing

• Mobile is predicted to be bigger thaninternet in 5 years (Source: MorganStanley, 2010)

• By the end of 2013, there will bemore mobile devices on Earth thanpeople. (Source: Cisco, 2013)

• By 2014, mobile internet is predictedto take over desktop internet usage(Source: Microsoft Tag, 2012)

Information is Available Anywhere,Anytime

Oracle Enterprise Recruiting CloudService

A Perfect Stormfor Enterprise

Recruiting

CampaignManagement

ReferralsManagement

Social MediaManagement

Social Sourcing

InternetSearch

ContactManagement Semantic Search

Pipeline Generation

HIGHLY CONFIDENTIAL

This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

Offer andOnboarding

ManagementRequisition

ManagementApplication

Management

Candidate Management

InterviewManagement

Today’s Recruitment Means…

Posting Jobs

• Hope that the right talentfinds you.

• Inbound traffic.

Finding Prospects

• Go to where the talent is andstart conversations withprospects.

• Outbound effort.

Sourcing Candidates Means…

Recruiter’sTo-Do List:

Search Network Pitch/sell Build relationships Keep relationships

warm Repeat again and

again!

Posting is Easy. Proactive Sourcing is Hard.

Proactive Sourcing: Easier Said than Done

Solution:All Hands on Deck.

Increase Referrals to Reach More Prospects.

Social Sourcing = Referrals +. . . . . . . .

Automatically reach 1000’s ofemployees’ connections.

Trust is pre-established.

No work for recruiters.

Increase referrals by25% to 100% +

Yields high quality hires.

Generates viral branding.

Why it Works

Jill Davidson@Twitter handle

Social Employees = Gateway to Talent

Mary JanDirector of Sales

Current Employer: Current Employer: Current Employer:

Recruit Through Employees’ Relationships

100+ Direct

ConnectionsPer Employee

100+ Direct

ConnectionsPer Employee

100+ Direct

ConnectionsPer Employee

EngineerProduct

Exec.

Controller

Attorney

IT Mgr.

Retail Clerk

Referrals: The #1 External SourcingChannel

High performance 42%

Lower turnover 33%

More diverse 30%

Higher quality per hire 49%

Lower cost per hire 53%

Other 2%

Faster time per hire 46%

10 20 30 40 50 60Source: Survey.com research commissioned by SelectMinds

#1 MISSEDOPPORTUNITYIN SOURCING

UNTAPPEDREFERRALS =

2,000 EMPLOYEES x 100 FRIENDS x 100 FRIENDS OF FRIENDS = 20 MILLION CONNECTIONS

Socialize Your Referral ProgramAlert employees regularly. Help them recommend jobs… Watch referrals roll in.

Jane SmithNew York, NY

Bob JonesPhiladelphia, PA

Ralph EdwardsSeattle, WA

Referred Prospects Apply or Join Your Talent Community.

Your Brand is Social: Engage your Fans

RetailCo™ Big Beats! Defense, Inc. ThePharma Co.

13,292 Fans 143,197Fans

7,876 Fans 14,345 Fans

Source via Fans & Followers• Schedule & target job postings.

Facebook & Twitter Users Can Apply or Join Your Talent Community.

Apply, share (& more) via Facebook.Auto-post to Facebook & Twitter.

Job Opening in SydneyApply now or share withfriends!

RetailCoSydney Page13,345 Fans

Increased Recruiting Efficiency

McGraw-Hill’s Social Success

eBay’s Social SuccessEmployee Referral Program Grew Referral Hires to 32%

Grow and Expand

Enterprise Recruiting Solution Must Haves

• Modern Technology• Intelligent Search• Multi-Tier Screening• Streamlined Processes• Seamless Onboarding• Reporting, Analytics & Tracking• Global & Configurable

Infrastructure• Consumer-Like Experience• Easy Integration

This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

Connect to a Full Talent Solution

Engagementand Retention

Oracle Talent Cloud

Recruiting andOnboarding

Learning andDevelopment

Compensationand Rewards

PerformanceManagement

Talent ReviewEngagementand Retention

This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

Expand and Integrate Beyond Talent

+

Oracle Talent CloudOracle HCM Cloud

Global HR

WorkforceManagement

Global PayrollRecruiting and

Onboarding

Engagementand Retention

Learning andDevelopment

Compensationand Rewards

PerformanceManagement

Talent Review

Social Mobile Integration Analytics Reliable Secure