do it yourself search engine optimization

Presentation

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DIY SEO:GET FOUND ONLINE

By Diane Whiddon

SEARCH ENGINE OPTIMIZATIONIS THE PROCESS OF IMPROVING THE VISIBILITY OF A WEBSITE IN SEARCH

ENGINES VIA UN-PAID (OR "ALGORITHMIC") SEARCH RESULTS.

SEARCH ENGINE OPTIMIZATIONIF GOOGLE THINKS YOU HAVE

USEFUL INFORMATION, IT WILL RANK YOU HIGHER AND MORE PEOPLE

WILL VISIT YOUR SITE.

SEARCH ENGINE OPTIMIZATIONGOOD SEARCH ENGINE

OPTIMIZATION = FREE ADVERTISING

1. SAME COLOR FONT AND BACKGROUND TO HIDE

KEYWORDS

History of Bad SEO Practices

1. SAME COLOR FONT AND BACKGROUND TO HIDE

KEYWORDS 2. KEYWORDS IN THE CODE

OF THE SITE

History of Bad SEO Practices

1. SAME COLOR FONT AND BACKGROUND TO HIDE

KEYWORDS 2. KEYWORDS IN THE CODE

OF THE SITE3. META TAGS IN GENERAL

History of Bad SEO Practices

1.ON-PAGE SEO2.OFF-PAGE SEO

2 Kinds of SEO:

CONTENT: 1. CURRENT2. WRITTEN FOR HUMANS3. SHARED/INBOUND LINKS4. RELEVANT KEYWORDS

On-Page SEO

KEYWORDS: WHAT IS YOUR RIGHT

PERSON’S PAIN?

On-Page SEO

KEYWORDS: WHAT IS YOUR RIGHT

PERSON’S PAIN?

On-Page SEO

KEYWORDS: POPULAR/SPECIFIC

On-Page SEO

Keyword Analysis

Use the Google AdWords Keyword tool to see how many people are searching your keywords

Keyword Analysis

Now, search for your keywords in quotes on Google to find out how many other sites are coming up for those keywords.

Keyword Analysis

You can also scroll down on the Keywords Tool to find out what other phrases Google suggests for you.

Page Titles and DescriptionsPage Titles: up to 70 characters

Page Descriptions: up to 160 characters

Make them specific to each page.

Social Media1. Engage

with others.

2. Provide good content.

3. Use the 80/20 rule.

Off-Page SEO1. Figure out exactly why you want traffic and

what you want them to do.

2. Create awesome, compelling content that attracts your right people and motivates them to do what you want. - Be likable & Be an Expert

3. Share it. Promote it. Be loud.

Ways to Share and Get Shares1. Offer your content to someone with a bigger

following than you.

2. Interview someone fancy.

3. Submit to online publications.

My Goal:For you to witness and recognize

your own brilliance, to get reconnected to your dreams and fall in love with

yourself all over again. From THAT place, you can interact with

the world in a bigger way.

GROUP COACHING PROGRAM• BI-WEEKLY 90 MIN COACHING MTGS• ONLINE FORUM MEMBERSHIP• 2ND AND 4TH TUESDAYS • 3PM-4:30PM AT CENTER GREEN CT

$99 MO$499 6 MO $899 12 MOLIMITED TO 6 PEOPLE

SEO HANDS-ON WORKSHOP• ALL-DAY WORKSHOP TO OPTIMIZE YOUR WEBSITE• THURSDAY, FEBRUARY 18TH

• 11AM – 4PM (OR UNTIL WE GET EVERYONE’S SITE DONE)

• BRING YOUR LAPTOP!

$199 FOR WORKSHOP ATTENDEES

TODAY ONLY!COUPON CODE: GOOGLELOVESME