do it yourself search engine optimization
TRANSCRIPT
Presentation
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DIY SEO:GET FOUND ONLINE
By Diane Whiddon
SEARCH ENGINE OPTIMIZATIONIS THE PROCESS OF IMPROVING THE VISIBILITY OF A WEBSITE IN SEARCH
ENGINES VIA UN-PAID (OR "ALGORITHMIC") SEARCH RESULTS.
SEARCH ENGINE OPTIMIZATIONIF GOOGLE THINKS YOU HAVE
USEFUL INFORMATION, IT WILL RANK YOU HIGHER AND MORE PEOPLE
WILL VISIT YOUR SITE.
SEARCH ENGINE OPTIMIZATIONGOOD SEARCH ENGINE
OPTIMIZATION = FREE ADVERTISING
1. SAME COLOR FONT AND BACKGROUND TO HIDE
KEYWORDS
History of Bad SEO Practices
1. SAME COLOR FONT AND BACKGROUND TO HIDE
KEYWORDS 2. KEYWORDS IN THE CODE
OF THE SITE
History of Bad SEO Practices
1. SAME COLOR FONT AND BACKGROUND TO HIDE
KEYWORDS 2. KEYWORDS IN THE CODE
OF THE SITE3. META TAGS IN GENERAL
History of Bad SEO Practices
1.ON-PAGE SEO2.OFF-PAGE SEO
2 Kinds of SEO:
CONTENT: 1. CURRENT2. WRITTEN FOR HUMANS3. SHARED/INBOUND LINKS4. RELEVANT KEYWORDS
On-Page SEO
KEYWORDS: WHAT IS YOUR RIGHT
PERSON’S PAIN?
On-Page SEO
KEYWORDS: WHAT IS YOUR RIGHT
PERSON’S PAIN?
On-Page SEO
KEYWORDS: POPULAR/SPECIFIC
On-Page SEO
Keyword Analysis
Use the Google AdWords Keyword tool to see how many people are searching your keywords
Keyword Analysis
Now, search for your keywords in quotes on Google to find out how many other sites are coming up for those keywords.
Keyword Analysis
You can also scroll down on the Keywords Tool to find out what other phrases Google suggests for you.
Page Titles and DescriptionsPage Titles: up to 70 characters
Page Descriptions: up to 160 characters
Make them specific to each page.
Social Media1. Engage
with others.
2. Provide good content.
3. Use the 80/20 rule.
Off-Page SEO1. Figure out exactly why you want traffic and
what you want them to do.
2. Create awesome, compelling content that attracts your right people and motivates them to do what you want. - Be likable & Be an Expert
3. Share it. Promote it. Be loud.
Ways to Share and Get Shares1. Offer your content to someone with a bigger
following than you.
2. Interview someone fancy.
3. Submit to online publications.
My Goal:For you to witness and recognize
your own brilliance, to get reconnected to your dreams and fall in love with
yourself all over again. From THAT place, you can interact with
the world in a bigger way.
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$99 MO$499 6 MO $899 12 MOLIMITED TO 6 PEOPLE
SEO HANDS-ON WORKSHOP• ALL-DAY WORKSHOP TO OPTIMIZE YOUR WEBSITE• THURSDAY, FEBRUARY 18TH
• 11AM – 4PM (OR UNTIL WE GET EVERYONE’S SITE DONE)
• BRING YOUR LAPTOP!
$199 FOR WORKSHOP ATTENDEES
TODAY ONLY!COUPON CODE: GOOGLELOVESME