discover how to double the roi of your b2b sales and marketing

What's the best way to make sure your sales team meets forecast and “hits the number”?

“Make more

sales calls!”“Make more

sales calls!”

“More phone

calls!”“More phone

calls!”

“More emails!”

“More emails!”

“Better skills!”

“Better skills!”

“More training!”

“More training!”

MaybeMaybe

Maybe not

Maybe not

It's important to understand what drives the

modern sales process...

It's important to understand what drives the

modern sales process...

CONTENT

Sales content – videos, white papers, collateral, articles, case studies, blogs – has become a large and increasingly strategic part of the sales and marketing mix.

Smart Marketers know...

Good content builds trust, confidence and interest — and shapes customers' purchasing decisions

That’s why CONTENT has such a

Huge impact on sales

Here’s the problem:

"Half of B2B executives believe their company’s content is NOT effective for supporting sales"

"Half of B2B executives believe their company’s content is NOT effective for supporting sales"

Source: Sirius Decisions Content Model, 2013Source: Sirius Decisions Content Model, 2013

What’s worse...

"Over 60% of the content created by B2B Marketing departments is

not even used by Sales"

"Over 60% of the content created by B2B Marketing departments is

not even used by Sales"

Source: Sirius Decisions Content Model, 2013Source: Sirius Decisions Content Model, 2013

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The consequences?

Lost sales opportunities

Unproductive sales calls

Poor customer impressions

Higher selling costs

The No. 1 investment you can make is to arm your sales team with

compelling content for their buyers

Find out more in this new

special report

Click to get your free copy

Or copy and paste this URL

http://bit.ly/DoubleROI