discover how to double the roi of your b2b sales and marketing
DESCRIPTION
New report reveals the unfair advantage of the world’s smartest B2B Salespeople and MarketersTRANSCRIPT
What's the best way to make sure your sales team meets forecast and “hits the number”?
“Make more
sales calls!”“Make more
sales calls!”
“More phone
calls!”“More phone
calls!”
“More emails!”
“More emails!”
“Better skills!”
“Better skills!”
“More training!”
“More training!”
MaybeMaybe
Maybe not
Maybe not
It's important to understand what drives the
modern sales process...
It's important to understand what drives the
modern sales process...
CONTENT
Sales content – videos, white papers, collateral, articles, case studies, blogs – has become a large and increasingly strategic part of the sales and marketing mix.
Smart Marketers know...
Good content builds trust, confidence and interest — and shapes customers' purchasing decisions
That’s why CONTENT has such a
Huge impact on sales
Here’s the problem:
"Half of B2B executives believe their company’s content is NOT effective for supporting sales"
"Half of B2B executives believe their company’s content is NOT effective for supporting sales"
Source: Sirius Decisions Content Model, 2013Source: Sirius Decisions Content Model, 2013
What’s worse...
"Over 60% of the content created by B2B Marketing departments is
not even used by Sales"
"Over 60% of the content created by B2B Marketing departments is
not even used by Sales"
Source: Sirius Decisions Content Model, 2013Source: Sirius Decisions Content Model, 2013
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The consequences?
Lost sales opportunities
Unproductive sales calls
Poor customer impressions
Higher selling costs
The No. 1 investment you can make is to arm your sales team with
compelling content for their buyers
Find out more in this new
special report
Click to get your free copy
