discover ascom‘s exciting business fritz mumenthaler, … · 2017-06-07 · multi technologies...

DISCOVER ASCOM‘S EXCITING BUSINESS

FRITZ MUMENTHALER, CEO

ATTRACTIVE GROWTH OPPORTUNITIES

AN APPEALING INVESTMENT CASE

ABOUT ASCOM

OUR STRATEGY

Two independent ICT businesses, each market leader in its selected niche

Focusing on software and services

Core competencies are R&D, customer relationship management and optimized supply chain

Global market presence, large installed base and megatrends support the growth potential

ASCOM – THE „ELEVATOR PITCH“

Analyst & Investor Day, 31/10/2012 © Ascom Group

INDUSTRY Information and Communication Technology: Mobile Telecom, Radio Access Network (RAN) Wireless on-site communication, Nurse Call

VALUE PROPOSITION

Products (software and hardware) Integrated systems Customized solutions Value adding services

STRATEGIC DIRECTION

Business-to-Business Focus on software and service Globalize our business

CUSTOMERS

Ascom Network Testing: Mobile Network Operators, Network Equipment Vendors, Managed Service Providers, Regulators

Ascom Wireless Solutions: Healthcare facilities (hospitals, care homes), Retail, Prisons, Powerplants, Manufacturing facilities, Enterprise Mobile Vendors

OUR BUSINESS

HEALTHCARE SENIOR CARE SAFETY/SECURITY RETAIL & OTHERS

MOBILE NETWORKS

WE IMPROVE CUSTOMER‘S WORKFLOW EFFICIENCY AND THEREBY STRENGTHEN THEIR COMPETITIVENESS / VALUE PROPOSITION

OUR CUSTOMERS

OUR BUSINESS PORTFOLIO, OUR WORKFORCE

Revenue per division Employees per region

Switzerland 9% EMEA without Switzerland 73%

France 3% Germany 6% Netherlands 19% Sweden 30% United Kingdom 4% Other EMEA 11%

Americas 13% Asia Pacific 5%

Wireless Solutions 66% Network Testing 29% Others 5%

OUR STRATEGIC FOCUS: SOFTWARE AND SERVICES

NETWORK TESTING Revenue breakdown:

60% Software 20% Hardware 20% Services

WIRELESS SOLUTIONS Revenue breakdown:

20% Software 50% Hardware 30% Services

Over the coming years both divisions plan to increase the software and the service content in their business This will be facilitated by the large installed base we have in both markets

Analyst & Investor Day, 31/10/2012 © Ascom Group 8

North America

Western Europe

50China

NT WS 13

Middle East / Africa

Note: revenue based on FY 2011

40Latin America

GLOBAL MARKET PRESENCE – 2011 REVENUES

OUR REVENUES PER REGION

Revenue per region Network Testing Revenue per region Wireless Solutions

Germany 15% Scandinavia 2% United Kingdom 5% Other EMEA 19%

Belgium 3% France 10% Germany 11% Netherlands 24% Scandinavia 21% Other EMEA 9%

ABOUT ASCOM

OUR STRATEGY

Ascom where we are coming from Ascom today Large and complex conglomerate, Telecommunications related with large manufacturing part, inflexible

Lean company, Information and Communication Technology, agile, innovative

Very diversified (up to 11 divisions)

Focused on 2 independent, global businesses

Basic Telephony and Radio Equipment

SW and HW products, solutions and services for Mission-Critical Communication

Strong focus on Defense & Civil Security

Focus on Healthcare and Mobile Network Performance

Swiss centric with Swiss PTT and Armasuisse as main customers

Global

Low profitability (average 1-4% EBIT) Profitable; ambitious target 14-15% EBITDA Declining Growing

ASCOM – A SUCCESSFUL TRANSFORMATION

12 Analyst & Investor Day, 31/10/2012 © Ascom Group

BUILDING SIZE AND SUSTAINABLE PROFITABILITY

VISION To be the first choice provider of Mission-Critical Communication Solutions: Global market leader in healthcare communication Global independent auditor of network performance and customer experience

MISSION To support customers increasing their competitiveness and optimize their business processes with innovative products, systems, solutions, and services

STRATEGY Our corporate strategy focuses on Mission-Critical Communication: 1. Market leadership in selected

market segments with global growth perspectives

2. Continuous investments in people, innovation and sales channels

SIX CORNERSTONES

Underlying megatrends support the growth

Two globally oriented businesses, targeting selected market segments, both leaders in their markets

Software and hardware products, systems, solutions and services 2

Dedicated to innovation, spending more than 10% p.a. on R&D 3

Rigorous performance culture, cost conscious, customer oriented 5

Profitable businesses that need to grow, expand, develop and to improve their bottom line 6

ABOUT ASCOM

OUR STRATEGY

ASCOM WIRELESS SOLUTIONS

WIRELESS SOLUTIONS STRATEGIC POSITIONING

Market Drivers

Globally ageing population with increasing need for care and support

Increasing pressure to improve efficieny in global healthcare systems

Vision „Become the global No.1 in Mission-Critical Communication in the healthcare space“

Strategy EXISTING markets Strategy NEW markets

Increase market share in established markets (US, Germany, UK) Increase service and solution capabilities in National

Sales Units with a focus on Health Care Leverage leading market position in Nurse Call

Extend geographical footprint through value adding resellers Integrated solutions centred around mobility Diversify into Independent Living

WIRELESS SOLUTIONS: A GROWING MARKET

ENTERPRISE MOBILITY MESSAGING / MIDDLEWARE

NURSE CALL INDEPENDENT LIVING

ADDRESSABLE WS MARKET

ADDRESSABLE MARKET

(3.5bn – 5bn CHF)

CHALLENGES FOR CUSTOMERS

Demographics Aging population / increasing need for care More conditions treatable, but at increasing

Cost pressure Need for process efficiency

Regulatory requirements increasing FDA (USA) / Medical Device Directive (MDD)

in European Union / ISO

Demand for security increasing Reliability of alarms / messaging

Increasing demand for healthcare communication Hospitals / Elderly Care Homes Independent Living

Increasing focus on efficiency Workflow optimization CapEx / OpEx re-allocation

Leverage position of Ascom as medical device company FDA and MDD clearance passed

Need for purpose-built ruggedized mobility solutions

CHALLENGES FOR CUSTOMERS MARKET DRIVERS

WIRELESS SOLUTIONS GROWTH DRIVERS

Unique value proposition in the mission (and often life-) critical

communication environment

Increasing demand for (customized) solutions drives the SW content of the

value proposition (Unite middleware and applications)

Growing Service part of the business

FDA / MDD certifications position Ascom products as medical devices

Optimized sourcing strategy and supply-chain structure

Globally leading position in Nurse Call

WIRELESS SOLUTIONS – VALUE DRIVERS

ASCOM NETWORK TESTING

NETWORK TESTING STRATEGIC POSITIONING

Market Drivers

Exponentially growing demand for mobile broadband Customer experience major challenge for mobile operators‘ competitive positioning

Vision „Become the global independent auditor of network performance and customer experience“

Testing & Measurement Benchmarking & Monitoring Reporting & Analysis

Further increase market share for LTE network rollout Grow TEMS Pocket sales,

focusing on indoor and versatility of smart phones and tablets

Achieve #1 benchmarking market share with new software platform 2013 New product offering to substitute

labour intensive drive testing Addressing trend towards

measuring customer experience

Penetrate existing customer base with tools for automated analysis and smarter decision-making Leverage technology platform

acquired in 2011

NETWORK TESTING: A PROMISING MARKET

TEST & MEASUREMENT

BENCHMARKING & MONITORING

REPORTING & ANALYSIS

SYSTEMS & SOLUTIONS

ADDRESSABLE NT MARKET

ADDRESSABLE MARKET (500-600 MCHF, 2-3bn CHF

respectively)

OPERATOR CHALLENGES MARKET DRIVERS

NETWORK TESTING GROWTH DRIVERS

Increasing demand for capacity Essential mobile data growth Spectrum scarcity

Increasing complexity Multi technologies (GSM, 3G, LTE) Multiple vendors (eg Ericsson, Huawei, NSN) Multiband networks Multiple types of devices

Decreasing average revenue per user „Over the top“ (OTT) players cannibalize SMS / voice revenue Substituting voice revenue with flat rate data

Capacity Expansion New technology: LTE as business driver Coverage, existing capacity expansion

Improve efficiency Solutions that allow our customers to manage complexity efficiently and lower their cost of operations

Manage customer experience Competitive pressure increases need to truly understand the customer experience

Support our customers in CapEx/OpEx management

In-depth knowledge of the RAN for more than 20 years positions the division well in an increasingly complex and demanding environment

Market leadership, truly global position and largest installed base

Holistic offering in network testing enhancing customer relationships

Growing part of the business in the field of optimization and benchmarking

of networks making the business more resistant to technology shifts

NETWORK TESTING – VALUE DRIVERS

ASCOM NETWORK TESTING STRATEGIC DIRECTION

Nov / Dec 2011

Mobile operators: CapEx delayed, OpEx reduced

Test & Measurement geared to roll-outs Investment in Ascom offering is CapEx driven

but OpEx related

2012 INVEST AND RESTRUCTURE

New Organization Invest in technology platforms 20 MCHF run-rate cost reduction

2013 and beyond

RETURN TO PROFITABILITY

Target double-digit EBITDA margin in 2013 Leverage global organization, large installed base and

next generation platforms Re-position offering towards recurring revenues

GOOD GROWTH OPPORTUNITIES & AN ATTRACTIVE VALUATION

ABOUT ASCOM

OUR STRATEGY

OUTLOOK

Ambitious financial targets for FY 2013* EBITDA margin of 14-15% on Group level as target for 2013 confirmed: Wireless Solutions achieved a 15% EBITDA margin already in 2011 and has started the first two quarters stronger than last year Network Testing: with the current restructuring efforts the first CHF 15m annualized savings are achieved and the last CHF 5m are being executed so that the division will benefit from a reduced cost structure of CHF 20m as of the beginning of 2013

* Outlook assumes a steady economical environment and at least stable currency relations

KEY TAKE AWAYS ASCOM

1 Two market leading ICT businesses with growth opportunities supported by global megatrends and with a clear focus on innovative software and hardware products, systems, solutions and services

2 Well balanced portfolio

3 Wireless Solutions, stable and profitable with focus on healthcare and with strong business development, even against the current economic market uncertainties

4 Network Testing currently with market headwinds but the turn-around is well under way to bounce back

5 EBITDA margin of 14-15% (assuming a steady economical environment and at least stable currency relations) for 2013 as target confirmed

MISSION-CRITICAL COMMUNICATION

1 Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions

ASCOM WIRELESS SOLUTIONS

PETER HÄRDI, VICE PRESIDENT

GLOBAL MARKETING & PRODUCT MANAGEMENT

THE OBVIOUS: HANDSETS...

Analyst & Investor Day 31/10/2012 © Ascom Wireless Solutions

...but there is much more

ALL-IN-ONE

HOW LONG WILL IT TAKE?

IS THAT APPROPRIATE?

... YOU MIGHT FEEL MORE COMFORTABLE THIS WAY

PURPOSE MADE FEATURES MAKE A BIG DIFFERENCE

Robust construction

Withstands disinfection

Remote software update

Easy replaceable battery

Charging concept

Withstand water splashes

Easy, interactive message handling Alarming button

Professional Clip options

Long life cycles

Repair services

Processes Information

COMPLEMENTARY OFFERING

Personal domain Operative domain

Convenience Everywhere Personal driven

Hybrid domain

Efficiency Process/Function

driven

NEEDS / USER GROUPS

Office

Fixed working place PC-User Comfort

Technical Department

Onsite, everywhere Quick alarming Secure alarming Simple handling

Nurses

On site Quick & precise Intuitively handling

Doctors

On site Time critical messages Complex applications on PC

Management

Onsite, offsite Voice Data

FOCUSED SOLUTIONS

ACTIVITY REPORT

Cardiomax

Patient Monitoring

LIS Medication

Workflow

RIS IS

Security Task handl.

MONITOR

Statistics

Audit trails

COMMUNICATE

Monitoring Devices Gateway

Medical Devices

Intelligent Beds

Event Presentation

Smart Phones DECT Paging

Displays WiFi

teleCARE

UNDERSTANDING NURSES

ALARM FATIGUE

WALKING (7 hours of walking. nurse Doris ward)

SCHEDULING ON THE WHITEBOARD

Whiteboard placed centrally at the nurse station Communicates the patient assignment

with other professionals at the hospital

Fills in the information on the whiteboard Number to a nurse

Nurses names

Nurses patients

Assistant nurses number and patients

Staff with special functions

Available rooms

Available numbers

Efficient Planning Automatic System set-up Traceability

EFFICIENT PLANNING AND TRACKING OF A WARD

QUICKER RESPONSE TO EMERGENCIES

Ascom Products involved: Ascom i62 (WiFi handset) Ascom Unite (Alarm and Messaging handling) Ascom Voice Gateway (voice bridge)

Heads-up that ambulance on the way with several injured patients

Head-Nurse releases Trauma-Alarm

Assigned people get a alarm message

Rejected alarms escalates automatically to next person in charge

Voice-bridge opens, so that team can coordinate already on the run

All activities logged in the system

INCREASED EFFICIENCY AND PATIENT SATISFACTION

Patient push nurse call button

Nurse receives a message and can open a voice connection to the patient

Nurse can organize the right medicine on the way to the patient

Nurse receives another, less urgent call and can inform that she will bring him a glass of water within a view minutes

Ascom Products involved: Ascom IP DECT system (mobility system) Ascom teleCARE IP with Voice (nurse call) Ascom Unite (Alarm and Messaging handling)

PERSONAL SAFETY IN THREATENING SITUATIONS

A nurse on night shift gets attacked by an aggressive patient on drugs

Nurse pushes alarm button on the Ascom handset

Security Ward receive alarm with exact position and listen-in by opening a voice connection

Patient collapses

Nurse informs the guard via the link, while she has both hands free to help the patient

Security Ward calls for the cardiac arrest team

Ascom Products involved: Ascom IP DECT system (mobility system) Ascom DECT-Locator (positioning system) Ascom Unite (Alarm and Messaging handling) Ascom Voice Gateway (voice bridge)

ASCOM WIRELESS SOLUTIONS PORTFOLIO

Ascom Unite • Alarm & Messaging System • System-Management • Integration Middleware • Medical Device Integration (MDD/510K)

IP-DECT

WiFi Paging Applications Nurse Call IDL

Axess Connect

Ascom Services: Installation, Integration, Support, Maintenance

• Interoperability (SiP) • Medical Devices

(GE) • 3rd party systems

Strategic Alliances

• iOS devices • Android devices • Cisco handsets • GSM-phones

3rd Party devices

Most comprehensive portfolio Radio-Technology agnostic Open to integrate

ASCOM PATIENT SYSTEM – PORTFOLIO

Hospital Advanced Workflow Skilled Nursing Independent

Living (IDL) Assistant Living

Ascom Unite Messaging Suite for Healthcare

Care Phones Home Gateways

Dementia-System Wireless Nurse Call

Non-Voice

VoIP Messaging

Workflow Clinical Protocol

Support

Extended range with Telligence Workflow support combined with mobility

Complementary products provide full range offering Opportunity to enter new markets Developing modular approach to product integration

COMPETITIVE LANDSCAPE

Market Share

Competitors Global Regional Local

IP-DECT 20%

WiFi 14%

Nurse Call 20% (US) 16% (WE)

Messaging/ Middleware 12%

Globalization of solutions business

IP will globalize Nurse Call Business

OUTLOOK: NEXT GENERATION HEALTHCARE DEVICE

Innovative interface Clear and intuitive alarm handling

Quick action and fast response.

Handy work tool when on the move.

Design of alarm signals prevents alarm fatigue and guarantees attention when it

matters the most.

Multi-Radio Real-WiFi 3G/LTE

REVENUE COMPOSITION

REVENUE MODEL

Revenue breakdown:

20% Software

50% Hardware

30% Services

In 2013:

Drive further standardized software solutions/applications business

Increase professional services

Exploring new go-to-market models with cellular operators

Software 20%

Ascom-HW 40%

OEM-HW 10%

Services 30%

CONCLUSION

EXCEPTIONAL AND FOCUSES POSITIONING

Comprehensive Solution Provider Most complete on-site wireless communications portfolio

Only medical device company providing both handsets & messaging middleware

Integrate with information and communications systems already owned by hospital

Complete feature set specifically designed to improve hospital efficiency

Experts in clinical workflow design coupled with systems integration

Long-term customer relations and product lifecycles

LEADS TO EXCEPTIONAL CUSTOMER VALUE

Streamline Information Flow & Improve Response Time Increased efficiency

Improve patient-facing services

Ensure timely interaction dealing with patient’s needs

Enable the right assistance on short notice

Communicate critical care alerts quickly & effectively

Locate employees fast & assign tasks

Reliable staff alerts or information

Enhance hospital security for patients and staff

THANK YOU!

1 Analyst & Investor Day 31/10/2012 © Ascom Network Testing

ASCOM NETWORK TESTING EVOLVING NETWORKS. TRUSTED SOLUTIONS.

TABLE OF CONTENTS

MARKET ENVIRONMENT

SOLUTIONS FOR OPERATOR CHALLENGES

PRODUCTS

BUSINESS EVOLUTION

MARKET ENVIRONMENT

MOBILE DATA TRAFFIC EXPLODING BUT REVENUE STALLS

LTE is Only Way Carriers Can Optimize Bandwidth, Lower Costs

MOBILE DATA TRAFFIC 2011 – 2016

Analyst & Investor Day 31/10/2012 © Ascom Network Testing

Mobile video traffic will grow at 90%CAGR between 2011 and 2016

CARRIERS LOSING REVENUE TO ‘OVER THE TOP’ SERVICES

SMS VOICE CALLING VIDEO CALLING OTHER

Voice 19.4%

Video 19.4%

Other 6.5%

Which element of operator service traffic is most threatened by OTT IM clients?

Source: Mavenir

SMS 64.5%

Free OTT Services (Skype, iMessage, WhatsApp etc) bypass carriers

[ OPERATORS ]

OUR SOLUTION

OPERATOR CHALLENGES Mobile operators are vying to deliver the best customer experience while keeping network expansion and operational costs at the bare minimum.

Grow Capacity to meet rising tide of broadband data demand Improve Operational Efficiency to meet that demand even while ARPU is shrinking Deliver an optimal Customer Experience to outpace competitors, attract and retain premium customers

Capacity

Operational Efficiency

Customer Experience

SWISS OPERATORS

In a fixed cost business, size & scale drive incremental FCF. To make this sustainable, offering intuitive pricing differentiation and best networks is key, as this also drives market share

Sunrise has launched a network quality program TQ Net which will leverage its anticipated spectrum allocation and partnership with Huawei to provide best-in-class network experience for customers

The steady increase in the percentage of revenues stemming from data services is … attributable to the fact that Orange offers the best data network for smartphones according to connect… Therefore, Orange will continue to consistently offer the highest possible surfing speed for each subscription and each PrePay offer.

Asia Pacific

Europe Middle East

Americas

LTE INEVITABLE BUT DELAYED

Q3/12 Q4/12 Q1/13 Q2/13 Q3/13

Mexico

Italy Russia Switzerland

Australia Malaysia China

Switzerland

OPERATORS SUPPLEMENT CAPACITY IN THE INTERIM

Competition for Subscribers Intensifies

Network Complexity Grows

Operators overlay multiple technologies (2G/3G, Edge/HSPA)

Add capacity indoors - 15% CAGR rate predicted through 2017

Indoor calls use Heterogeneous Networks (HetNets) like WiFi, WAN, small cells – not controlled by operators

Demand continues to grow for competitive benchmarking and the ability to analyze the smartphone customer’s experience

Operators rely on superior customer experience as a way to charge for applications provided free by Over the Top (OTT) services (Google, Skype, Facebook)

Ascom Simplifies Technology Complexity, Automates Service Quality Assurance

SOLUTIONS FOR OPERATOR CHALLENGES

CAPACITY OPERATIONAL EFFICIENCY CUSTOMER EXPERIENCE

[ OPERATOR CHALLENGE ]

Keep the network running during the testing of new technology rollouts

Support new technologies and features in trial networks and network rollouts

Test and analyze network and application performance in indoor, outdoor, fixed and nomadic locations

GROW NETWORK CAPACITY

TEMS Products

TEMS Investigation

TEMS Pocket

TEMS Discovery

IMPROVE OPERATIONAL EFFICIENCY

Test network service quality across a large variety of network operators, device types, and wireless technologies, including LTE Drive, Indoor and Automated/Unattended testing Test competitors’ coverage & quality Monitor Key Performance Indicators (KPIs) like dropped calls, throughput,

and audio/video quality Track , ensure service levels for consumers, businesses, and regulatory

agencies

TEMS Products

TEMS Automatic

TEMS Discovery

TEMS Visualization

Simulate the customer experience over a large variety of wireless technologies and smartphones, including LTE

Monitor the customer experience indoors and outdoors, from fixed locations or from systems mounted on buses and taxis, for cost-efficient 24x7 QoS monitoring

Test any application scenario a customer might encounter (voice, messaging, & data)

Monitor & measure the key performance indicators (KPIs) that network operations & service quality departments use to gauge success

DELIVER OPTIMAL CUSTOMER EXPERIENCE

TEMS Products

TEMS Monitor Master

TEMS MobileInsight

TEMS Symphony

Operator Challenge: Grow Network Capacity

Products: TEMS Pocket and TEMS Discovery Enterprise

Presenter: Michael Carlberg Lax

TODAY’S DEMONSTRATIONS

Operator Challenge: Customer Experience

Products: TEMS Monitor Master

Presenter: Andrew Hall

TODAY’S DEMONSTRATIONS

GLOBAL PRODUCT UNITS

REGIONAL CUSTOMER UNITS

CUSTOMER- AND PRODUCT-FOCUSED ORGANIZATION

General Manager Rikard Lundqvist

Strategic Functional Leaders

Director Finance & Controlling

Asia & Pacific

Europe, Middle East & Africa

Americas

Product Management Product Development

Product Support Product Partnering

Regional Sales Regional Finance

Regional Service Delivery Regional HR Order Desk

Test & Measurement

Benchmarking & Monitoring

Reporting & Analysis

PRODUCTS

TEST & MEASUREMENT

[ PRODUCT UNITS ]

TEST & MEASUREMENT

Drive- and walk-test tools for measuring wireless network performance

TEMS™ Investigation

TEMS™ Pocket

Data collection and real-time troubleshooting

On-screen post-processing

Reporting

TEMS INVESTIGATION COLLECT INFORMATION FROM DRIVE TESTING

[ TEST & MEASUREMENT: TEMS INVESTIGATION ]

TEMS POCKET COLLECT INFORMATION FROM WALK TESTING

[ TEST & MEASUREMENT: TEMS POCKET ]

[ PRODUCT UNITS ]

Benchmark and monitor wireless network service and application performance

TEMS™ Mobile Insight

TEMS™ Automatic

TEMS™ Symphony

TEMS™ Monitor Master

TEMS MOBILE INSIGHT COLLECT INFORMATION FROM SUBSCRIBERS

[ BENCHMARKING & MONITORING: TEMS MOBILEINSIGHT ]

TEMS AUTOMATIC COLLECT INFORMATION AUTOMATICALLY, REMOTELY

Remotely controlled software agents on

subscriber smartphones

Control and data storage

[ BENCHMARKING & MONITORING: TEMS AUTOMATIC ]

TEMS SYMPHONY BENCHMARK VOICE, DATA APPLICATIONS ON DOZENS OF CHANNELS SIMULTANEOUSLY

Coverage Strategy HSPA Coverage HSPA Rollout 2009-2012 EDGE Coverage

[BENCHMARKING & MONITORING: TEMS SYMPHONY ]

TEMS MONITOR MASTER MONITOR, TROUBLESHOOT SUBSCRIBER APPLICATIONS

[BENCHMARKING & MONITORING: TEMS MONITOR MASTER ]

[ PRODUCT UNITS ]

Software to visualize, analyze and report mobile network performance and quality

TEMS™ Discovery

TEMS™ Visualization

TEMS™ POCKET – AUTOMATIC DATA UPLOAD

TEMS™ INVESTIGATION – AUTOMATIC DATA UPLOAD

FTP SERVER

AUTOMATIC DATA PROCESSING WITH TEMS™ DISCOVERY

RF DIRECTOR

RF MANAGER RF ENGINEER

[ REPORTING & ANALYSIS: TEMS DISCOVERY ]

TEMS DISCOVERY POST PROCESS DRIVE TEST, WALK TEST, AUTONOMOUS DATA

TEMS VISUALIZATION PROFESSIONAL: WCDMA, LTE, AND TRACE APPLICATION

[ REPORTING & ANALYSIS: TEMS VISUALIZATION ]

TEMS™ VISUALIZATION

MEGAMON

NASTAR

NETWORK OPTIMIZATION

BUSINESS EVOLUTION

ASCOM NETWORK TESTING: NEW STRUCTURE

Test & Measurement

Asia & Pacific

Americas

Capitalize on rollouts with TEMS Investigation. Capture in-building capacity with TEMS Pocket

Gain #1 benchmarking position best featured- and priced solution Capitalize on demand for automated CX solutions with TEMS Monitor Master, TEMS Mobile Insight

Continue to acquire market share in Post Processing segment from incumbents. Develop OSS optimization platform capabilities aligned with the market growth opportunities (SON, customer experience)

ASCOM NETWORK TESTING: NEW STRUCTURE

Test & Measurement

Asia & Pacific

Americas

Implement product strategies and

portfolio advantages to capitalize on

regional customer and partner opportunities.

UNIQUE COMPETITIVE POSITION

Test & Measurement

Bench- marking Monitoring Reporting &

Analysis

Arieso

Gladiator

Dingli

Primary Competitor

Ascom Portfolio Advantage 1. Independent & trusted testing

vendor assures impartiality & accuracy

2. Single supplier relationship for all testing needs

3. R&D innovation integrated across portfolio

4. Global implementation & support infrastructure

REVENUE MODEL

Revenue breakdown:

60% Software

20% Hardware

20% Services

In 2013: Continue evolution towards recurring revenues through:

Subscription-based contracts

Packaged data solutions sales

Expansion of consulting and customization services

Software Hardware Services

Hosted service models (benchmarking, post processing and customer experience solutions)

Expand on-site consultants and project management practice to drive revenue from enterprise product sales

Offer product leasing, reduced-capability versions in price-sensitive, developing markets

REVENUE MODEL

2013: Responding to market/customer demand to increase the variety of our product and service offerings

CONCLUSION

Largest installed base across leading mobile network vendors and mobile operators

Most experienced based on 20+ years serving the widest range of mobile network operators and their key suppliers

Broadest global reach and expansive worldwide distribution structure

Most comprehensive solutions offering benefitting from industry‘s highest R&D investment

Poised to uniquely provide best practices expertise that will enable mobile network operators to optimize their CAPEX / OPEX

Our potential will be realized by our continued evolution to more recurring / service related revenue (vs. OPEX)

STRATEGIC POSITION

ASCOM NETWORK TESTING VALUE PROPOSITION

Ascom Network Testing is the mobile network industry’s independent authority for validating network performance and customer experience

across disparate network infrastructures, technologies and devices.

NETWORK TESTING STRATEGIC POSITIONING

SMARTPHONES

APPLICATIONS

HETNETS

SELF-OPTIMIZED NETWORKs ASCOM NETWORK TESTING

RAN NETWORKS

Leveraging Network Testing assets to bring operators unsurpassed insights into network performance and customer experience in an increasingly complex multi-vendor environment

WiFi WAN Pico cells Femtocells

THANK YOU!

discover ascom‘s exciting business fritz mumenthaler, … · 2017-06-07 · multi technologies...

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