disappearing content: snapchat & instagram stories
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DISAPPEARING CONTENT!Snapchat & Instagram
Stories#MCN2016 • November 3 • 9:45-10:45 am
Who are we?
Andrew Mandinach
Video Production Manager, Balboa Park Online Collaborative
@MNDNCH
Ryan DodgeDigital Engagement Coordinator, Royal Ontario Museum
@wrdodger
Shaelyn AmaioProducer of Public
Programs & Community
Engagement, New York Transit Museum
@heyshaelyn
What are we doing here?• Talkin’ ‘bout ephemeral content!– Discussing best practices for Snapchat &
Instagram stories: storytelling, analytics, and ephemerality
– Showing some examples of fun SC/IG Stories
– Getting hands-on with a tutorial
What are we talking about when we talk about ephemeral content?
• Social media platforms/tools where content disappears after a set period of time
• Encourages a less formal/filtered view of a user’s day than other, more permanent outlets
• The internet is forever… except when it’s not
Why ephemeral content?
• Less formal• Fun, light-hearted• Behind-the-scenes
glimpses• Things that might not fit
into the rest of your social media strategy
Why ephemeral content?
• Low production investment and ability to respond quickly
Why ephemeral content?
• Audience responses and direct communication!
BEST PRACTICESOr, How I Learned to Stop Worrying and Start Telling
Ephemeral Stories
These stories… are stories.• How would you make a movie about
this?– Establish where you are/what you’re
looking at– Remember that people may start and
stop or only view part of your story– Remember to note when something has
ended
…except when they’re not stories!• What’s your day look like? • How can you play with emojis or
drawings?• How can a filter help you convey
information?
What does good look like?• Snapchat & IG Stories
both have pretty lean analytics
• Engagement as evidenced by responses
What’s the impact of ephemerality?• Freedom to explore and
experiment• Letting go of perfection
LET’S TRY ITHands-On Tutorial Time!
Covering the basics:• Taking a photo or video• Adding filters -- image filters, time/date/temp/altitude filters,
geofilters• Adding text• Adding drawings• Setting the display length• Sending to Story or Individuals• Playback and saving your snap(s)• Finding Friends• Fun features -- streaks, etc.
SCREEN MIRRORING INTERLUDE
QUESTIONS?We might even have answers.
THANK YOU!Andrew
MandinachVideo Production
Manager, Balboa Park Online Collaborative
@MNDNCH
Ryan DodgeDigital Engagement Coordinator, Royal Ontario Museum
@wrdodger
Shaelyn AmaioProducer of Public
Programs & Community
Engagement, New York Transit Museum
@heyshaelyn
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