digitalnow 2011 - leadership takeaways - macpa

Special Bonus Session: digitalNowBoard Presentation

Tom Hood, CPA.CITPCEO

Maryland Association of CPAsBusiness Learning Institute

Grand FloridianDisney WorldApril 9, 2011

Why are we here?

The tornado of changes from CPA Vision Project circa 2000

And to avoid this…

Associations:Road Kill on the

InformationSuper Highway

We chose to learn how to harness the winds of change

Structure is about alignment

• Engagement• Alignment• Commitment• Accountability

“First I get all of my men facing the same direction.”- Napoleon

The Stakeholders

Grassroots

Leadership ‐ Board

Staff – Your Team

Members 

The Projects

1. Structure & Governance & New services to members

2. Business Learning Institute + on-site training

3. Social media strategy4. Learning Management

System – Learning + Compliance + Careers

MACPA Actual Results

The Learning

• O’ say can you see? –Make your thinking visible to others

• The power of We –collaborative, participative, engaging

• Innovate by finding your edge

• Jim Collins & David Sibbetwere right - Strategy as process

Humans are fundamentally “sight” creatures

And the power of making our thinking visible to others…

We need longer sightlines during periods 

of rapid change

Vision Prioritization GridWhere is your portfolio ?

Vision A

ligned

Strategic Fit

Importance / Value to members

1 5 10

1

5

10

Board Planning Sessions

MACPA Gross CPE Revenue

2,309

1,8622,028

2,147 2,081 2,0412,145

2,318

2,489

35 68154 181 238

485640

761

1,071

-

500

1,000

1,500

2,000

2,500

3,000

1999 2000 2001 2002 2003 2004 2005 2006 2007

Fiscal Year

Gro

ss R

even

ue $

's (0

00)

All Other CPEIn-House

35 68

154 181238

485

640

761

1071

0

200

400

600

800

1000

1200

1 2 3 4 5 6 7 8 9

Series1

TotalMaryland

TotalMaryland

Market Size $39,800,000 Market Size $9,950,000

On‐site Training

34

MACPA’s Social Media Map

45,000 views

43,000 views

450 members2,943 followers

900+ connections

450 connections

Top 75 Business Blogs ‐ 2010

Top 10 AccountingBlogs

MACPA/BLI Team work

Core EnhancementLaunches

Opportunity Portfolio

Source : Discovery‐Driven Growth – HBSP reprinted with permission

SteppingStones

ScoutingOptions

Positioning Options

LMS ProjectLMS Project

XBRL

Market & organizational uncertainty

Technical &

 executio

n un

certainty

Platform Launches

KPIs

AMS

BLI expansion

Community

Social Media

Engaged People

Real results

The Tools1. Big Ideas from our i2a –

Strategic Thinking System2. Vision alignment grid3. Portfolio from Rita McGrath &

Ian MacMillan

I2a: Big Ideas Worksheet

Download your copy using the QR code

Vision Alignment Grid

Opportunity Portfolio

I2a: Insights to Actiona Strategic Thinking System

• Look back• Look around

• Look inside• Look outside

• Look ahead

Sight - Insight

Create – Communicate –Inspire!

Engagement – Alignment Commitment ‐ Accountability

Turn your Flywheel

1. Make your thinking visible to others2. Collaboration and the power of we3. Find your edge and focus on opportunities 

and build on your strengths4. Strategy as process – replicate and focus 

on stakeholders

“It is hard to plan for the long term future when you don’t know what is going to happen five minutes from now.

Today, a competitive edge is thin and temporary; the edge quickly becomes the margin. The ability to define the edge, and the ultimate competitive advantage, is found in the smarts, heart and ingenuity of your people - that's your powerhouse. Tap that, train it, focus it and mobilize it; now you've engaged a network and inspired a sustainable shift.

Insight to action, one without the other is either useless or destructive.”

-Tom Hood & Gretchen Pisanoco-authors of the i2a: Insights to Action

Strategic Thinking Systemhttp://www.bizlearning.net/live/i2astrategicplanning

Vision Alignment GridVi

sion

/ Stra

tegi

c Pla

n Al

ignm

ent

10

5

0Value / Importance to Members

5 10

http://www.bizlearning.net/live/i2astrategicplanning

An Opportunity PortfolioTe

chni

cal a

nd ex

ecut

ion

unce

rtai

nty

Market and organizational uncertainty

Low Medium High

Low

Positioningoptions

Platformlaunches

Core-enhancement

launches

Medium

High

Steppingstones

Scoutingoptions

Reprinted with permission from the Harvard Business School of Publishing.

GLOSSARY OF TERMS

Discovery-Driven Growth – A Breakthrough Process To Reduce Risk & Seize OpportunityBy Rita Gunther McGrath and Ian C. MacMillan

Core-Enhancement Launches – Core-enhancement launches are projects that improve the profit streams and growth of the core business. Although these launches may be highly innovative, they are building upon or enhancing a business with which your firm is already successful. . (McGrath & MacMillan, 2009, p. 53)

Platform Launches – Platform launches are major initiatives, often requiring substantial investment, to establish your firm in a new growth area at scale. The goal of a platform project is, as the name suggests, establishing a platform for significant growth in future revenues & profits. (McGrath & MacMillan, 2009, pp. 54-55)

Positioning Options – Positioning options represent initiatives in areas in which your firm is fairly confident that a long-term customer demand exists. The unknowns might have to do with how that demand will be addressed. (McGrath & MacMillan, 2009, pp. 58-59)

Scouting Options – Scouting options are useful when you have a capability or technology that you think might have value to a set of customers, but you don’t really know for sure. Scouting options are then used to experiment with different approaches to the business to find out which might work best. (McGrath & MacMillan, 2009, pp. 60-61)

Stepping Stone Options – Stepping-stone options represent the highest uncertainty category of option, because the eventual capa-bilities or technologies needed are unknown, as are the eventual market demand and the form it will take. A company invests in such stepping-stone opportunities because it believes that the technologies or markets will be important in the future and it doesn’t want to risk being left behind. (McGrath & MacMillan, 2009, pp. 61-62)

http://www.bizlearning.net/live/i2astrategicplanning

Tom Hood, CPA.CITPCEOMaryland Association of CPAsBusiness Learning Institute(443) 632‐2301E‐mail tom@macpa.orgWeb http://www.macpa.orgBlog http://www.cpasuccess.comBlog http://www.bizlearningblog.com

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Second Life avatar name: Rocky Maddaloni