digital transformation: 7 key lessons in implementation

DIGITAL

TRANSFORMATION

7 KEY LESSONS IN

IMPLEMENTATION

Tiffany St James

@tiffanystjames

@wetransmute

WHAT IS DIGITAL TRANSFORMATION?

Not just Digital First, but Digital is FUNDAMENTAL

“Digital services so good people prefer to use them” GOV.UK

5 DIALS OF TRANSFORMATION

Vision

Strategy

Business

Model

Product

Operations

People

Customer

Experience

Culture

The Big 5 all Management Consultancies agree on

#1 TRANSFORM YOUR BUSINESS MODEL

Digital Modified Business, New Businesses, Globalisation

#2 TRANSFORM YOUR PRODUCT

Digital Modified Products, New Products

#3 TRANSFORM OPERATIONAL PROCESSES

Process Digitisation, Worker Enablement, Performance Management

#4 TRANSFORM YOUR PEOPLE

Culture of Excellence, Recruit on Aptitude, Digital Skills Intervention

#5 TRANSFORM CUSTOMER EXPERIENCE

Customer Understanding, Digital Offer Evolution, Channel Shift

7 LESSONS IN

IMPLEMENTATION

#1 CHANGE IS LARGELY UNCOMFORTABLE

Ensure communications are open, clear and as swift as possible

#2 LEADERSHIP & VISION

Senior managers must have an interest in or desire for change

#3 LEAD FROM WHEREVER YOU ARE

Source: Kotter, Harvard Business School

Leadership vision is paramount, managers create smooth transition

#4 CULTURE & PHYSICAL ENVIRONMENT

Co-locate team that need greater understanding of each other.

#5 ENSURE PERMISSION TO BREAK STUFF

#6 MARRY UP

Make the internal digital experience as perfect as the external

#7 JFDI

Plan, yes. But DO. Have an unwavering focus on delivery

CLIENTS

DIGITAL TRANSFORMATION

CONSULTANCY

• Audience Mapping

• Audit: Digital Capabilities

• Audit: Digital Estate Effectiveness

• Audit: Social Media Estate Effectiveness

• Digital Academies and Corporate Universities

• Digital Intrepreneurship Programmes

• Digital Strategy

• Online Learning and Qualifications

• Social Media Content and Campaign Design and Delivery

• Social Media Listening and Business Intelligence

• Social Media Strategy and Implementation

• Social Media Policy and Playbooks

• Strategic Communications and Positioning

• Training Interventions for better capability

Hi, I'm a digital and social media strategist

working with large national businesses, global

HQs and Governments.

I've run my own previous consultancy for 12

years and am the Former Head of Social Media

for the UK Government, working within the UK

Government from no email to open data.

I'm a TED speaker on technology and digital

skills and listed as a UK leading digital thinker.

Hi, I'm an award-winning Digital Marketing

Consultant with a focus on combining SEO,

Social Media, Content Marketing, Email

Marketing & Measurement activities.

I've run my own consultancy, worked directly

for large clients and recently been the Head of

Digital at a London PR Agency.

It's now time to start something bigger, which

is what we are doing with Transmute.

Tiffany St James Charlie Southwell

@wetransmute

http://wetransmute.com