digital transformation from strategy to implementation
TRANSCRIPT
D i g i t a l TRANSFORMATION
F R O M S T R A T E G Y TO IMPLEMENTATION
JO CAUDRON
Expect a smack in the face…Digital Disruption is real
@jcaudron
ARE YOU THE INCUMBENT
ARE YOU THE DISRUPTOR?
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organisations transform.
Sold in +50 countries!
@jcaudron
What do these 4 have in common?
@jcaudron
1995+ Music Photography Video Rental …
2005+ Print Media TV Travel HR …
2015+ Retail Finance Healthcare Automotive Education Food FMCG …
2025 All Safe havens will be subject to digital disruption …
WAVES OF Disruption
@jcaudron
You have a C H O I C E
Digital Disruption
Modeling
Business Transformation
@jcaudron
You have a C H O I C E
Digital Disruption
Modeling
Business Transformation
Fear
Insight
Direction@jcaudron
@jcaudron
THE WORLD I S C H A N G I N G
Are you
Scared or
Inspired?
@jcaudron
Don’t worry, we’ve got a PLAN
@jcaudron
From strategy
@jcaudron
to IMPLEMENTATION
@jcaudron
UNDERSTAND DISRUPTION
Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF CHANGE
New experts and our peers decide what
matters
People participate, share and co-create
their future
Technology becomes part of everything we
do
The relationship with the market
changes
New experiences in
product, service & packaging
The position in the value chain
changes
Mobile gives access to everything,
everywhere, every time
@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
New Players
New Products & Services
Classic Products & Services
Business As Usual
13
2
OMG, WE’RE F*CK*D FUTURE A world of fragmentation: (new) product and
services are sold by a multitude of (new) players.
LESS SCARY FUTURE Traditional players are leading the future with
new products and services.
Frog
Gatekeeper
Package
Cyborg
Classic Players
STILL VERY SCARY FUTURE Classic players are white-label suppliers
of products and services that are embedded and sold by new players.
@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
@jcaudron
Case Courage
MINDSET
MEANS MANDATE
“license to win”
“license to operate” “license to change”
Capital
BE BRAVE & CHANGE
@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
Producer/Brand
Producer/Brand
Producer/Brand
Producer/Brand Agent Wholesaler Retailer Consumer
Wholesaler Retailer
Retailer
Consumer
Consumer
ConsumerDirect to consumer
Producer/Brand Wholesaler Dealer Consumer
1
2
3
4
5
@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
PLATFORM
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
PLATFORM
DATA
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
PLATFORM
DATA
CHANGE BUSINESS
From an outdated M OTHER SHIP
@jcaudron
From an outdated M o t h e r s h i pTO A modern
F L E E T@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
PLATFORM
DATA
CHANGE BUSINESS
PLAN-AS-A-STARTUP
STARTUP THINKING
Map the problems of your consumer
Come up with a product/market fit
Test, validate and scale
@jcaudron
@jcaudron
The concept
Value Proposition
Customers
Channels
Resources & activities
Revenue & costs
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
PLATFORM
DATA
CHANGE BUSINESS
PLAN-AS-A-STARTUP
INCUBATE (INSIDE-OUT)
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
PLATFORM
DATA
CHANGE BUSINESS
PLAN-AS-A-STARTUP
INCUBATE (INSIDE-OUT)
ACCELERATE (OUTSIDE-IN)
HACKATON Harvest internal ideas
A hackaton is organized by the organization to harvest ideas from employees on a certain domain of interest. By empowering employees and investing in there ideas, the organization can launch speedboats to build the fleet.
ACCELERATOR Intensive money
An accelerator is a program hosted by an organization on a certain topic. During this program start-ups active in the domain are scouted. The organization invests and mentors the start-up in return for equity.
VENTURES Fast bets
Ventures are investments that are made in mature scale-ups in return for equity. Build a smart fleet where you can learn from the ventures and the ventures can learn from you. Find ventures in your domain of choice with a win-win for both.
DOMAINS OF INTEREST The domain we want to grow in has to be defined before going to the next steps.
@jcaudron
@jcaudron
UNDERSTAND DISRUPTION
SEE THE FUTURE
CREATE A STRATEGY
MAKE A ROADMAP
CHANGE ORGANIZATION
DIGITAL GOVERNANCE
DIGITAL LEADERSHIP
CHANGE CHANNEL
CUSTOMER EXPERIENCE
CHANNEL HACKING
SOCIAL & GROWTH HACKING
CHANGE SOLUTIONS
SERVICE/ PRODUCT
DESIGN
PLATFORM
DATA
CHANGE BUSINESS
PLAN-AS-A-STARTUP
INCUBATE (INSIDE-OUT)
ACCELERATE (OUTSIDE-IN)
BLA BLA
BOOM BOOM
READINESS SURVEY ASSESSMENT & RESEARCH
INSPIRATION IMPACT ANALYSIS
FUTURE SCENARIOS NORTH STAR VISION
TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES DIGITAL AGENDA
BUSINESS STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS
DIGITAL LEADERSHIP Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION Reshape your organisation
Communication for faster growth
ORGANISATION
INCUBATOR PROGRAM Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with
start-ups
BUSINESS (OPERATIONAL) MODELS
BUILDINGTHE FUTURE PROOF ORGANISATION
SOCIAL STRATEGY Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE Continuously optimise your journey,
pain points and touch points
GROWTH HACKING Implement smart techniques
to scale our business
CHANNEL HACKING Reinvent your channel relationships
for a digital world
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN Define new style products &
services
PLATFORM MAPPING Define (technology) solutions and
requirements
DATA STRATEGY Make data an essential part of
day2day business
ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual
business roadmap
DIGITAL LEADERSHIP Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY ASSESSMENT & RESEARCH
INSPIRATION IMPACT ANALYSIS
FUTURE SCENARIOS NORTH STAR VISION
TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES DIGITAL AGENDA
BUSINESS STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS
SOCIAL STRATEGY Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE Continuously optimise your journey,
pain points and touch points
GROWTH HACKING Implement smart techniques
to scale our business
CHANNEL HACKING Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDINGTHE FUTURE PROOF ORGANISATION
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN Define new style products &
services
PLATFORM MAPPING Define (technology) solutions and
requirements
DATA STRATEGY Make data an essential part of
day2day business
ROADMAP DEFINITION Elaborate the Digital Agenda to become an actual
business roadmap
Find my slides on www.speakersbase.com/jo
Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron [email protected] 00 32 475 43 80 98
D i g i t a l TRANSFORMATION
F R O M S T R A T E G Y TO IMPLEMENTATION
JO CAUDRON