digital strategy for philippines contact center recruitment

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I delivered this presentation in CCAP event in SMX on 19 September 2012. The core problem is that the Philippines contact center industry is growing so quickly, the only constraint is manpower. Its a highly competitive market, and dominated by large multinationals. AllFamous offer a solution using intelligent digital marketing that makes it easy and cost effective to increase online application volumes.

TRANSCRIPT

digital recruitment for contact centers

Robin Leonard, CEO

CONGRATULATIONS!!!

the Philippines is the leading contact center outsourcing country in the world!

but…

there are more jobs than people

how are you going to compete with

how are you different?

you already offer

great compensation

excellent benefits

you already offer

work-life balance

you already offer

how are you going to compete with

traditional recruitment methods

job fairs are good exposurebut cost a lot of money

referral programs workbut they are not consistent

recruitment websites are competitivemany alternative offers

everybody is doing the same thing

how can you win recruits?

pwede.(it’s possible)

• meet your recruitment targets• win recruits over competitors• maintain profitability

imagine if you could

the answer is digital.

there are five simple strategies.

listen carefully.

1. call to action.2. compelling content.3. be sociable.4. digital protagonist.5. be intelligent.

five simple strategies.

1. call to action.

1. call to action.

just one

digital channels should intuitively lead recruits to

where they can apply

digital channels should intuitively lead recruits to

where they can apply

I want a better job.

1. call to action.

just one

2. compelling content.

pass a contact center interview

2. compelling content.

it’s got to be useful.

2. compelling content.

it’s got to be unique.

follow the trends

how to talk to that girl opposite my cubicle?

2. compelling content.

it’s got to be interesting.

organically awesome

2. compelling content.

content should enrich their lives

3. be sociable.

3. be sociable.

engage outside your ecosystem.

a. listen

b. engage

be responsive.

if you are active, you exist.

3. be sociable.

4. the digital protagonist.

4. the digital protagonist.

develop online ambassadors.

connect with influential people

4. the digital protagonist.

make it easy for users to create content.

anybody can meme

4. the digital protagonist.

involve your staff.

your own captive audience

5. be intelligent.

compare yourself to best practice.

there’s no shame in copying…

5. be intelligent.

5. be intelligent.

use tools to your advantage

perfection is a process.

try. learn. Improve.

5. be intelligent.

if you use the right tools.

try. learn. Improve.

5. be intelligent.

make real-time decisions using hard data.

5. be intelligent.

1. call to action.2. compelling content.3. be sociable.4. digital protagonist.5. be intelligent.

five simple strategies.

how does this help you?

call to actioncontentsociable

digital protagonistintelligence

increase % online applications

increase brand awareness and searchability

exist online and in minds

word of mouth marketing

let the data do the talking

benefits:

more applicants.

more applicants.

intelligent digital marketing

the bigger secret is.

nobody is doing it well.

we can make this easy for you.

intelligence.

strategy.

execution.

we are geared to be your digital partner

We listen, analyze and understand your digital environment to understand how you can optimize

Our team of digital experts use intelligence to identify your communication, keyword, digital and content strategies

We work closely with you to implement an array of digital services from blog writing to search engine optimization

digital recruitment for contact centers

Robin Leonard, CEO

www.allfamous.asia

please approach me after this, my name is Robin.

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