digital strategy for philippines contact center recruitment
DESCRIPTION
I delivered this presentation in CCAP event in SMX on 19 September 2012. The core problem is that the Philippines contact center industry is growing so quickly, the only constraint is manpower. Its a highly competitive market, and dominated by large multinationals. AllFamous offer a solution using intelligent digital marketing that makes it easy and cost effective to increase online application volumes.TRANSCRIPT
digital recruitment for contact centers
Robin Leonard, CEO
CONGRATULATIONS!!!
the Philippines is the leading contact center outsourcing country in the world!
but…
there are more jobs than people
how are you going to compete with
how are you different?
you already offer
great compensation
excellent benefits
you already offer
work-life balance
you already offer
how are you going to compete with
traditional recruitment methods
job fairs are good exposurebut cost a lot of money
referral programs workbut they are not consistent
recruitment websites are competitivemany alternative offers
everybody is doing the same thing
how can you win recruits?
pwede.(it’s possible)
• meet your recruitment targets• win recruits over competitors• maintain profitability
imagine if you could
the answer is digital.
there are five simple strategies.
listen carefully.
1. call to action.2. compelling content.3. be sociable.4. digital protagonist.5. be intelligent.
five simple strategies.
1. call to action.
1. call to action.
just one
digital channels should intuitively lead recruits to
where they can apply
digital channels should intuitively lead recruits to
where they can apply
I want a better job.
1. call to action.
just one
2. compelling content.
pass a contact center interview
2. compelling content.
it’s got to be useful.
2. compelling content.
it’s got to be unique.
follow the trends
how to talk to that girl opposite my cubicle?
2. compelling content.
it’s got to be interesting.
organically awesome
2. compelling content.
content should enrich their lives
3. be sociable.
3. be sociable.
engage outside your ecosystem.
a. listen
b. engage
be responsive.
if you are active, you exist.
3. be sociable.
4. the digital protagonist.
4. the digital protagonist.
develop online ambassadors.
connect with influential people
4. the digital protagonist.
make it easy for users to create content.
anybody can meme
4. the digital protagonist.
involve your staff.
your own captive audience
5. be intelligent.
compare yourself to best practice.
there’s no shame in copying…
5. be intelligent.
5. be intelligent.
use tools to your advantage
perfection is a process.
try. learn. Improve.
5. be intelligent.
if you use the right tools.
try. learn. Improve.
5. be intelligent.
make real-time decisions using hard data.
5. be intelligent.
1. call to action.2. compelling content.3. be sociable.4. digital protagonist.5. be intelligent.
five simple strategies.
how does this help you?
call to actioncontentsociable
digital protagonistintelligence
increase % online applications
increase brand awareness and searchability
exist online and in minds
word of mouth marketing
let the data do the talking
benefits:
more applicants.
more applicants.
intelligent digital marketing
the bigger secret is.
nobody is doing it well.
we can make this easy for you.
intelligence.
strategy.
execution.
we are geared to be your digital partner
We listen, analyze and understand your digital environment to understand how you can optimize
Our team of digital experts use intelligence to identify your communication, keyword, digital and content strategies
We work closely with you to implement an array of digital services from blog writing to search engine optimization
digital recruitment for contact centers
Robin Leonard, CEO
www.allfamous.asia
please approach me after this, my name is Robin.