digital strategy for brand marketers

BCAMA League Of Extraordinary Digital Thinkers

Dean ElissatVP Client Engagement

Sigh.

Average Marketing Budget Spend On Digital

24%-27%

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Start With Discovery.Recommended activities include:

• Research audit.

• Internal stakeholder interviews.

• Competitive audit.

• Content inventory audit and process review.

• Key user scenario development.

• Feature matrix definition.Everything Is Digital Now.

Average Number Of Household Digital Connected Devices

6-15

10 BILLIONDIGITAL DEVICES WORLDWIDE

200 BILLIONCONNECTED DEVICES BY 2021

2.5 BILLIONUSERS OF THE INTERNET

$259 BILLION SPENT LAST YEARTHROUGH ECOMMERCE (U.S)

60 BILLION iPHONE APPS DOWNLOADED TO DATE

1.2 BILLION FACEBOOK USERS

TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY

ADULTS SPEND OVER 45 HRS/MTH ON THE INTERNET (NOT INCLUDING PORN)

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MARKETING COMMUNITY

THE DIGITAL WAVE

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Family Help.

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The Future Is Very Unpredictable.

Consumers (Users) Driving Change.

Shift Messaging Toward Experiences & Content Delivery

Be Useful.

Consider Digital As A

Cultural Tool.

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Emotive

Look. Then Leap.

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Internet Connect Thermostat.

Friendlier Smoke Detector.

Think Connected Platform.

Web.Mobile.Product.Live Event.Personal.Cultural.Global.

Plan For Humans.

Consumers Feel More Positive About A Brand When Interaction Is Personalized.

Be Personal.

Name.Location.Timing.Set Preferences.Past Preferences.Recommendations.

Do Less. Better.

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Aim For Essential.

Users First.Be Useful.Form Culture.Leap Ahead.Connected Platforms.Get Personal.Less Is More.Essential.

Thank YouI Feel A Bit Better Now.