digital strategy for brand marketers
Post on 18-Sep-2014
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DESCRIPTION
Digital marketing is a broad topic with many perspectives. This presentation captures high-level thoughts on how to look at the digital landscape with fresh eyes.TRANSCRIPT
BCAMA League Of Extraordinary Digital Thinkers
Dean ElissatVP Client Engagement
Sigh.
Average Marketing Budget Spend On Digital
24%-27%
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Start With Discovery.Recommended activities include:
• Research audit.
• Internal stakeholder interviews.
• Competitive audit.
• Content inventory audit and process review.
• Key user scenario development.
• Feature matrix definition.Everything Is Digital Now.
Average Number Of Household Digital Connected Devices
6-15
10 BILLIONDIGITAL DEVICES WORLDWIDE
200 BILLIONCONNECTED DEVICES BY 2021
2.5 BILLIONUSERS OF THE INTERNET
$259 BILLION SPENT LAST YEARTHROUGH ECOMMERCE (U.S)
60 BILLION iPHONE APPS DOWNLOADED TO DATE
1.2 BILLION FACEBOOK USERS
TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY
ADULTS SPEND OVER 45 HRS/MTH ON THE INTERNET (NOT INCLUDING PORN)
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MARKETING COMMUNITY
THE DIGITAL WAVE
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Family Help.
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The Future Is Very Unpredictable.
Consumers (Users) Driving Change.
Shift Messaging Toward Experiences & Content Delivery
Be Useful.
Consider Digital As A
Cultural Tool.
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Emotive
Look. Then Leap.
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Internet Connect Thermostat.
Friendlier Smoke Detector.
Think Connected Platform.
Web.Mobile.Product.Live Event.Personal.Cultural.Global.
Plan For Humans.
Consumers Feel More Positive About A Brand When Interaction Is Personalized.
Be Personal.
Name.Location.Timing.Set Preferences.Past Preferences.Recommendations.
Do Less. Better.
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Aim For Essential.
Users First.Be Useful.Form Culture.Leap Ahead.Connected Platforms.Get Personal.Less Is More.Essential.
Thank YouI Feel A Bit Better Now.