digital strategy - business & brand

Digital Marketing Strategy

Does your organization have a clearly defined digital marketing strategy?

Agenda

Customer Journey

Mobile & Social Revolution

Customer Segmentation

Digital Strategy

Digital Channels

Customer Journey

Customer Journey Map - Example

https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html

How Mobile Phones are being used? Searching

Sharing

Liking

Streaming

Uploading

Downloading

Gaming

Reviewing

There are more mobile phones in the world than there are toothbrushes…

Daily Mobile & Social Media Usage

Goals

Conversions

Branding

S.M.A.R.T - Goals

Specific

Measurable

Achievable

Relevant

Time bound

A word of wisdom…

Know your Customer Base Who are they?

Where did they come from?

How long do they stay with you?

How much will they spend over

time?

What is the total cost of acquisition?

Client Segmentation

Gender

Age

Spending Ability

Personality

Interest

Personal Preferences

Client Segmentation

Client Segmentation

Digital Channels

Value Your Best Clients

Have you defined “best clients” clearly?

What is your strategy?

Advertising Budget vs. Strategy

Digital Channels

Search Engines

Social Media

Email Marketing

Display / Banner Ads

Product Listings

Affiliates

Search Engine Marketing

Search Engine Optimization

Pay-Per-Click

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing

SEO Strategy Relevant Content

Quality Links

Responsive Design

Set Canonical URLs

Micro Data & Schema

SEO

Microdata & Schema

Microdata & Schema

Paid Search Advertising

Know Your Clients

Know Your Campaigns

Know Your Enemy

Social Media Campaign

Select Proper Channels

Establish Conversation

Make It Personal

Remarketing

Display Network

Social Media (Facebook,

Twitter)

YouTube

Remarketing

Ad Frequency Cap

Burn Code

Audience Segmentation

Rotating Content

Use a Single Provider

Email Campaigns

Don’t use Spam Lists

List Segmentation

Purpose & Incentives

Track Interactions

CRM & Automation

Track ResultsKey Performance Indicators (KPI)

Unique Visitors

Time on Site, Pages Visited

Followers, Fans, Newsletter Subscribers

Leads

Sales

Testing Cycle

Calendar of Content

Why do you need a Digital Strategy?

You’re directionless.

You’re not integrated.

You are wasting money & time through

duplication.

You will not going to reach your goals.

Key Takeaways

Look at a Big Picture

Understand Your Customer Behavior

Implement Comprehensive Digital

Strategy

Build and use a Calendar of Content

Experiment

Questions & Answers

Thank youMarcin LadowskiE: Marcin@Netro.UNOV: Netro.UNO/IntroT: +1 786 369 8933

#NetroTalk

FB: /NetroStarTW: @NetroStar