digital marketing audit
Post on 11-Nov-2014
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Online Marketing Audit
Call us on 0845 201 1618 or email brian@totalmarketingsolutions.co.uk
the process
High level review of current web site
Review of historical analytics
Identification of key areas of concern
Agree scope of audit & costs
Undertake audit
Present results
scope of the audit
Reach
Persuasion
Conversion
Integration
reach
Comprehensive review of:
Keyword strategy Search engine
performance SEO strategy Pay per click campaigns Email marketing Brand Banner ad marketing
persuasion
Comprehensive review of:
Usability Navigation Page structure Design templates User personas User experience Pathways / journeys Tone of voice Imagery Use of rich media Site functionality
conversion
Comprehensive review of:
Data capture strategy Forms Tone of voice Analytics / reporting Back office process Database management Permission / privacy
integration
Audit of web site integration with:
Offline marketing campaigns
Online marketing campaigns
Advertising Marketing collateral Brand Social networks PR Internal comms
the output…
•Client presentation • Pitched at any level / audience
required• Face-to-face or online• Copy of slides
•Detailed report• Outlining work undertaken• Key conclusions• Recommendations• Budget proposals
and then...
Implement Changes
Test / Review
Improve
Test / Review
the talent…
•Brian O’Donnell • Digital Strategy Consultant,
TMS• Direct Marketing Manager,
Suttons• Head of Business
Development, Universal • Head of Customer Acquisition,
Britannia Music• MBA• MIDM• Google AdWords qualified
the talent…
•David Wilson • Digital Strategy Consultant,
TMS• Digital Strategy Director,
Chemistry Communications• Managing Director, Chemistry
Digital• Managing Director, PDG
Graphics
your investment
Each company’s website & their digital marketing strategy is unique to them but typically the
audit costs around £2,500 + VAT + expenses.
A specific & detailed quotation will be submitted after initial consultation for approval.
£
the return
A return on investment driven by...
increased efficiency & effectiveness of marketing spend - online & off-line
increased website traffic volumes
increased conversion rates of visitors to action &/or purchases
increased volumes of leads & enquiries
reduced shopping basket &/or sales funnel abandonment
£££
Want to talk about it?
Call us for an initial consultation on 0845 201 1618 or email brian@totalmarketingsolutions.co.uk
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