simona koren: ag digital marketing ninja · 2018-10-10 · marketing investment optimization ......
TRANSCRIPT
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SIMONA KOREN: AG DIGITAL MARKETING NINJA
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ONGOING MKT STRATEGY OPTIMIZATION / MICRO TACTICS DEVELOPMENT
GATHER
INFORMATION FOR
PRODUCT
DEVELOPMENT
UNDERSTAND
CONSUMER
INTERACTIONS
KPI TRACKING ON
CONSUMER AND
AG LEVEL
MARKETING
INVESTMENT
OPTIMIZATION
DATA CONSOLIDATION & TRACKING OF METRICS ACROSS ALL AG BRANDS
WITHIN BUSINESS INTELLIGENCE PLATFORM
INDEPENDENT BRAND MANAGEMENT AND OWN SOCIAL & MKT CHANNELS PER BRAND
AG DATA COLLECTION RULES
DATA DATA DATA DATA DATA
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DEMOGRAPHIC DATA BEHAVIORAL DATA PSYHOGRAPHIC DATA
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DATA MANAGMENT
DATA SEGMENTATION
CAMPAIGN MANAGMENT –E MAIL MARKETING
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INTEGRATION OF SOCIAL MEDIA
INTEGRATION OF LEAD CAPTURE APP
INTEGRATION OF BRAND WEB PAGES - GIGYA
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WEB PAGE
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WEB PAGE
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WEB PAGE
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WEB PAGE
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SOCIAL MEDIA
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SOCIAL MEDIA
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SOCIAL MEDIA
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EVENTS
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EVENTS
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EVENTS
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DIGITAL
AUDIT
DIGITAL
STRATEGY
DIGITAL
EDUCATIONDIGITAL
DATA
TOOL
IMPLEMENTATION
ATTRACTING
NEW TALENTS
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NEW PRODUCT LAUNCH
USAGE AS INFORMATION……….
REDESIGN
WHERE TO BUY
CREATIVE CONTEST
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….AS LINK TO OTHER OWN
DIGITAL CHANNELS
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…AS SEGMENTATION FOR GETTING TO KNOW THE
CONSUMER….
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Thanks