digital marketing

ASSIGNMENT 1T E A M

2

Pooja Dasot 2014100Anshima Agrawal 2014136Dianna Godiwalla 2014142

Disha Divecha 2014144Harjas Bakshi 2014148

Prathamesh Patil 2014159Pushkaraj Kulkarni 2014163

Shonit Naralkar 2014172

ADVENTURE GOA• Brand Name- ‘Adventure GOA’

CAMPAIGN # 1TO INCREASE AWARENESS OF ‘ADVENTURE GOA’

CAMPAIGN 1• To increase awareness of ‘Adventure Goa’ through

AdWords

WATER SPORTS - AD UNIT 1• Objective of ad unit: To get more hits on our

website Keyword Volume

Estimated bid

Why have you chosen this keyword?

Watersports 14800 68.5 Relevant to our business offeringScuba diving 90500 115 One of our serviceGoa 450000 30.1 Location specificAdventure 165000 59.2 Relevant to our business offeringDeal 201000 27.5 Customers (inclination) always

looks for deals Sports 100000

014.5 Customer do not know what they

wantParasailing 90500 111.5 One of our service

TREKKING- AD UNIT 2OBJECTIVE OF AD UNIT: TO GET MORE HITS ON OUR WEBSITE

• Objective of ad unitKeyword Volum

eEstimated bid

Why have you chosen this keyword?

Trekking 135000 30.2 Relevant to our business offeringRock Climbing 74000 124.3 One of our serviceGoa 450000 30.1 Location specificAdventure 165000 59.2 Relevant to our business offeringDeal 201000 27.5 Customers (inclination) always

looks for deals Waterfall 135000 51.2 Customer do not know what they

wantMountain Biking 22200 114.3 One of our service

THANK YOU!