digital marketing
DESCRIPTION
Assignment1TRANSCRIPT
ASSIGNMENT 1T E A M
2
Pooja Dasot 2014100Anshima Agrawal 2014136Dianna Godiwalla 2014142
Disha Divecha 2014144Harjas Bakshi 2014148
Prathamesh Patil 2014159Pushkaraj Kulkarni 2014163
Shonit Naralkar 2014172
ADVENTURE GOA• Brand Name- ‘Adventure GOA’
CAMPAIGN # 1TO INCREASE AWARENESS OF ‘ADVENTURE GOA’
CAMPAIGN 1• To increase awareness of ‘Adventure Goa’ through
AdWords
WATER SPORTS - AD UNIT 1• Objective of ad unit: To get more hits on our
website Keyword Volume
Estimated bid
Why have you chosen this keyword?
Watersports 14800 68.5 Relevant to our business offeringScuba diving 90500 115 One of our serviceGoa 450000 30.1 Location specificAdventure 165000 59.2 Relevant to our business offeringDeal 201000 27.5 Customers (inclination) always
looks for deals Sports 100000
014.5 Customer do not know what they
wantParasailing 90500 111.5 One of our service
TREKKING- AD UNIT 2OBJECTIVE OF AD UNIT: TO GET MORE HITS ON OUR WEBSITE
• Objective of ad unitKeyword Volum
eEstimated bid
Why have you chosen this keyword?
Trekking 135000 30.2 Relevant to our business offeringRock Climbing 74000 124.3 One of our serviceGoa 450000 30.1 Location specificAdventure 165000 59.2 Relevant to our business offeringDeal 201000 27.5 Customers (inclination) always
looks for deals Waterfall 135000 51.2 Customer do not know what they
wantMountain Biking 22200 114.3 One of our service
THANK YOU!