digital earth - globalisation of geodata
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The digital earththe globalisation of Geodata
Ed ParsonsCTO, Ordnance Survey
July 2005
Agenda- some random thoughts..
• The internet changed everything
• The “new” global consumer
• The power of the global brand..
• Our world just changed..
The internet changed everything..
http://www
Internet change - the organisational perspective
prod
uctio
nHigh
Low distributionLow High
Pre-internet
prod
uctio
nHigh
Low distributionLow High
Internet change - the organisational perspective
post-internet
prod
uctio
nHigh
Low distributionLow High
Internet change - the organisational perspective
now..
The network effect
• IP Network traffic increased 400% since 2002
• Bandwidth grew 46% globally in 2004
• Asian growth 78% in 2004
• 2005 more bandwidth linking European cities, than North American
Cost of GI Expertise (p.a.)
Germany €45,839
United States €33,195
Lithuania €5,649
India €2,204
Source : Mercer Human Resource Consulting
10 years ago.. what we can do today..
was economically impossible..
$300
The “new” global consumer..
Not your granddad anymore..
• Don’t remember life before the internet
• Instant gratification
• Issue rather than “political” motivation
• Member of a global community..
• Hyper Brand aware
My map...my information
Geographic Information is becoming democratised
The power of the global brand..
= ?
Today, universal coverage is more important than detail..
Tomorrow ?
our world has just changed...
Wednesday 29th June 2005
San Francisco, California
A GI conference ?
Maps
LOCALMaps
Google earth
Demonstration..
A few other things to think about...
• Google Maps official API
• A9 Yellow pages - street level detail
• MSN Virtual Earth
Consumers expect high quality mapping to be a free service
Thank you..
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