The digital earththe globalisation of Geodata

Ed ParsonsCTO, Ordnance Survey

July 2005

Agenda- some random thoughts..

• The internet changed everything

• The “new” global consumer

• The power of the global brand..

• Our world just changed..

The internet changed everything..

http://www

Internet change - the organisational perspective

prod

uctio

nHigh

Low distributionLow High

Pre-internet

prod

uctio

nHigh

Low distributionLow High

Internet change - the organisational perspective

post-internet

prod

uctio

nHigh

Low distributionLow High

Internet change - the organisational perspective

now..

The network effect

• IP Network traffic increased 400% since 2002

• Bandwidth grew 46% globally in 2004

• Asian growth 78% in 2004

• 2005 more bandwidth linking European cities, than North American

Cost of GI Expertise (p.a.)

Germany €45,839

United States €33,195

Lithuania €5,649

India €2,204

Source : Mercer Human Resource Consulting

10 years ago.. what we can do today..

was economically impossible..

$300

The “new” global consumer..

Not your granddad anymore..

• Don’t remember life before the internet

• Instant gratification

• Issue rather than “political” motivation

• Member of a global community..

• Hyper Brand aware

My map...my information

Geographic Information is becoming democratised

The power of the global brand..

= ?

Today, universal coverage is more important than detail..

Tomorrow ?

our world has just changed...

Wednesday 29th June 2005

San Francisco, California

A GI conference ?

Maps

LOCALMaps

Google earth

Demonstration..

A few other things to think about...

• Google Maps official API

• A9 Yellow pages - street level detail

• MSN Virtual Earth

Consumers expect high quality mapping to be a free service

Thank you..