digital business tools, growth hacking and seo - laurea uas digital business - ilkka kurkela -...

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Digital Business Tools

@ilkkakurkela www.ilkkakurkela.fi 7.11.2016 Laurea UAS

1. Digital Marketing & Growth Hacking 2. Selected Digital Tools for Business 3. SEO, SEM

The JUMP of truth!

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95 %

Source: Gerald Zaltman Harvard Business School https://goo.gl/nhWWua

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Source: Michael Brito: http://www.business2community.com/content-marketing/your-content-strategy-defining-paid-owned-and-earned-media-0533660

Source: Hubspot, 25 Website ‘Must Haves’ for Driving Traffic, Leads and Sales

Digital Strategy

Growth Hacking Case Mineral.fi

1. Digital Marketing & Growth Hacking 2. Selected Digital Tools for Business 3. SEO, SEM

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Great tool for website evaluation:

How to improve your website?

Hubspot Marketing Grader –tool https://marketing.grader.com/

Sani Leino, Sales Director, Europe, Thinglink Ltd

The magic man who sees behind the corners – always being on the edge!

https://www.youtube.com/watch?v=Gg7DjmDixN4&feature=youtu.be

Source: http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

Source: http://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/

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How to set up your own e-commerce?

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Source: http://www.vilkas.fi/verkkokaupan-perustaminen

1. Select the product/service you want to sell 2. Get your domain URL 3. Select your e-commerce service provider (e.g. Wix, Vilkas, Kotisivukone) 4. Choose your partners (logistics, payment, shipping, accounting) 5. Plan the content carefully before launching 6. Launch the e-commerce 7. Perform Marketing & Develope the site

CREATING TRUST IS ESSENTIAL!

Remember these in e-commerce:

Case Periscope, Laurea UAS @ilkkakurkela Over 500 live-viewers globally

Markus Pöyhönen, the 4th fastest man in Europe in 2002

Benchpress contest with Ilkka, Mika and Markus: https://www.youtube.com/watch?v=JwF7YvcfoTA

ESITYKSEN NIMI / TEKIJÄ 23

1. Digital Marketing & Growth Hacking 2. Selected Digital Tools for Business 3. SEO, SEM

You need to be found in Google

Source: http://www.torsionmobile.com/2014/04/03/which-search-engine-dominates-mobile/

You need to be found in Google

Source: http://www.torsionmobile.com/2014/04/03/which-search-engine-dominates-mobile/

SEO: Search Engine Optimization Essentials

Optimize your website for seach engines? • Title • Headlines (H1, H2, H3) • Content (Blog!) & time spent • Metadata • URL structure • Links from other sites Lots of traffic is important OPTIMIZE VIDEOS AND PICTURES TOO!

APPS & BUSINESS?

Create your own app? https://www.biznessapps.com/

7.11.2016

Ilkka Kurkela 30

Source: https://www.mediabistro.com/alltwitter/social-media-active-users_b52643

Source: http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243

Digital Humanism the next megatrend?

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What did you learn?

Summary

2. Build visibility.

1. Get the tools.

3. Try the apps.

Fail fast, Learn Faster.

Ilkka Kurkela Senior Lecturer, Laurea UAS ilkka.kurkela@laurea.fi +358 40 661 9851 www.linkedin.com/in/ilkkakurkela www.twitter.com/ilkkakurkela www.ilkkakurkela.fi