digital asset management, creation and implementation

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Slides for presentation by Jake Athey from Widen Enterprises at Social Media Breakfast - Madison. Video of the presentation is after the final slide. August 15th, 2012

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Digital Content Creation, Management and Implementation

Jake Athey

Widen Enterprises

INSIDEWho we are

Widen Premedia

Digital Photography

Color Retouching

Digital Sampling

Catalog Publishing

Creative Services

Widen Software as a Service

Digital Asset Management

Video Asset Management

Project Collaboration

Dynamic Media Building

We help marketers create, manage and distribute

digital media.

5 Key Takeaways

1. Assets are “repurposeaceous”

“75,000+ plus assets sent out from the DAM in the last 4 years. If each one took me 1 minute to process in the old way, then Widen has saved me on the order of 31 weeks worth of time.”

Phil Baird

Graphic Designer

Search

Convert

2. Metadata gives assets meaning

•How to find•How to safeguard•How to manage liability

3. Roles & permissions manage the “who” and the “how”

4. Tracking & auditing gives you control

5. Analytics makes content owners smarter & more efficient

1. Assets are “repurposeaceous”

2. Metadata gives assets meaning

3. Roles & permissions manage the “who” & “how”

4. Tracking & auditing gives you control

5. Analytics makes you smarter & more efficient

Business Benefits

• Enhance marketing productivity

• Improve brand consistency

• Strengthen customer relationships

• Greater revenue streams

• Capture market share

Questions?

www.Widen.commarketing@widen.com

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