digital asset management, creation and implementation
DESCRIPTION
Slides for presentation by Jake Athey from Widen Enterprises at Social Media Breakfast - Madison. Video of the presentation is after the final slide. August 15th, 2012TRANSCRIPT
Digital Content Creation, Management and Implementation
Jake Athey
Widen Enterprises
INSIDEWho we are
Widen Premedia
Digital Photography
Color Retouching
Digital Sampling
Catalog Publishing
Creative Services
Widen Software as a Service
Digital Asset Management
Video Asset Management
Project Collaboration
Dynamic Media Building
We help marketers create, manage and distribute
digital media.
5 Key Takeaways
1. Assets are “repurposeaceous”
“75,000+ plus assets sent out from the DAM in the last 4 years. If each one took me 1 minute to process in the old way, then Widen has saved me on the order of 31 weeks worth of time.”
Phil Baird
Graphic Designer
Search
Convert
2. Metadata gives assets meaning
•How to find•How to safeguard•How to manage liability
3. Roles & permissions manage the “who” and the “how”
4. Tracking & auditing gives you control
5. Analytics makes content owners smarter & more efficient
1. Assets are “repurposeaceous”
2. Metadata gives assets meaning
3. Roles & permissions manage the “who” & “how”
4. Tracking & auditing gives you control
5. Analytics makes you smarter & more efficient
Business Benefits
• Enhance marketing productivity
• Improve brand consistency
• Strengthen customer relationships
• Greater revenue streams
• Capture market share
Questions?
