digital activism strategy in 11 steps

Digital ActivismStrategy

in

11 Steps

Mary Joyce – 2009

Flickr: Nina Matthews Photography

Strategy

a plan for how to achieve your goal

1) Build a team.

photo: ninkinanka (Flickr)

Build a team.

photo: ninkinanka (Flickr)

Organizer

Web/Graphic Designer

Strategy Communications

2) Develop a goal.

photo: ogimogi (Flickr)

2) Develop a goal.

photo: ogimogi (Flickr)

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3) Collect information.

photo: centralmnstories (Flickr)

3) Collect information.

Who?What?When?Where?Why?Goal

4) Recruit supporters.photo: baonguyen (Flickr)

5) Build a web presence.

6) Identify a target.

6) Identify a target.

Who has the power to give you what you want?

7) Develop an action.Photo: sengkit (Flickr)

8) Make a call to action.Photo: ItzaFineDay (Flickr)

8) Make a call to action. Communicators develop

message &Organizers contact supporters

via

•Social Networks•E-mail•Web Site•Mobile

9) Execute action.Photo: Joe Tresh (Flickr)

10) Evaluate action.

Photo: eggman (Flickr)

11) Plan next action.

12) Repeat steps 9-11 until you achieve your goal.

Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Pres Recruit

Information GoalTeam

StrategicSteps of aDigital Activism Campaign

Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Site Recruit

Information GoalTeam

StrategicSteps of aDigital Activism Campaign

Plan

Cycle of Activism

Execute

Evaluate

Goal

Thank You!