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6 steps to your social media strategy

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LINDA FRANKLIN DC, VA, & MD SEARCH ENGINE MARKETING MEET UP GROUP JANUARY 8, 2012 6 Steps to Integrate Social Media into Your Business Plan

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How to plan your strategy when incorporating social media

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Page 1: 6 Steps to Your Social Media Strategy

LINDA FRANKLINDC, VA, & MD SEARCH ENGINE MARKETING MEET UP GROUP

JANUARY 8 , 2012

6 Steps to Integrate Social Media into Your

Business Plan

Page 2: 6 Steps to Your Social Media Strategy

2

Why Social Media?

As of August 2012, 69% of online adults use social

networking sites.

Source: http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx

Page 3: 6 Steps to Your Social Media Strategy

3

Step 1: Who Are You?

Value Proposition?Tone/Voice of your Brand?Competitors?SWOT Analysis

Page 4: 6 Steps to Your Social Media Strategy

4

Step 2: Who is Your Audience?

Page 5: 6 Steps to Your Social Media Strategy

5

Step 3: What Are Your Business Goals?

Page 6: 6 Steps to Your Social Media Strategy

6

Step 4: Which Marketing Channels?

FB

TW

Blog

Pinterest

LI

Email

Your Busines

s

Page 7: 6 Steps to Your Social Media Strategy

7

Step 5: What is Your Message

Page 8: 6 Steps to Your Social Media Strategy

8

Messaging

Page 9: 6 Steps to Your Social Media Strategy

9

Step 6: What Metrics Define Success?

Are you on the right path to reach your business goals?

Page 10: 6 Steps to Your Social Media Strategy

10

Wrap up

Buy inCommitmentSet Expectations


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