dig south - google analytics opportunities to improve ecommerce roi

@amanda_sides | @marketingmojo | marketing-mojo.com

GOOGLE ANALYTICS OPPORTUNITIESTO IMPROVE ECOMMERCE ROI

Amanda SidesAccount Director

Marketing Mojo

5/1/2015

@amanda_sides | @marketingmojo | marketing-mojo.com

ABOUT MARKETING MOJO

• Originally founded as Search Mojo

• Demand generation marketing firm

founded in 2005

› Search engine optimization (SEO)

› Paid media management

» Pay-per-click advertising management (PPC)

» Social media advertising

› Content marketing

› Marketing automation

› Analytics consulting

• Headquartered in Charlottesville, VA

› Office in Charleston, SC

• Featured in the Washington Post, B2B

Magazine,

MarketingSherpa, Visibility Magazine and

many blogs

• Speakers at SMX Advanced, MarketingProfs,

PubCon and more

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OUR CLIENTS

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LINK ANALYTICS & ADWORDS

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LINK ANALYTICS TO ADWORDS

LINK ANALYTICS & ADWORDS

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LINK ADWORDS TO ANALYTICSLINK ANALYTICS & ADWORDS

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ENABLE AUTO-TAGGING

LINK ANALYTICS & ADWORDS

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THE IMPORTANCE OF GOAL TRACKING

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IMPORT GOALS TO ADWORDS

GOAL TRACKING

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MAKE INFORMED DECISIONSGOAL TRACKING

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GOOGLE ANALYTICSECOMMERCE TRACKING

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PRODUCT PERFORMANCE INSIGHT

ECOMMERCE TRACKING

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SUPPLEMENT ADWORDS DATA

ADWORDS ANALYTICS• Transaction Volume• Revenue per

Transaction (if set up appropriately)

• Transaction Volume• Products per

Transaction• Product Category• Product SKU• Taxes/Shipping• Revenue by Product,

Transaction, SKU, etc.

ECOMMERCE TRACKING

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ANALYTICS EXPERIMENTSLANDING PAGE TESTING

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MONITOR TEST RESULTS

ANALYTICS EXPERIMENTS

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ORIGINAL – A TEST – B

2.8% Conversion Rate

22.58% Conversion Rate

CASE STUDY – HUGE RESULTSANALYTICS EXPERIMENTS

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GET THE MOST OUT OF ANALYTICS REPORTING

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DEFAULT REPORTSREPORTING

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CUSTOMIZATIONREPORTING

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DASHBOARDSREPORTING

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ANALYZE ALL TRAFFIC SOURCES

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TRAFFIC SOURCE ATTRIBUTION

WHAT’S WORKING?

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CONTACT

Amanda SidesAccount DirectorMarketing Mojo

800.939.5938 x105

asides@marketing-mojo.com

@amanda_sides

+AmandaSides