Social Media Leadership

With ROI

Slide Deck on Slideshare.netbit.ly/doylebuehler06

Hello, I’m Doyle Buehler

•Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media

•Educator: Teach Digital Strategy, Business Planning & Entrepreneurship

•Author: The Book on Digital Leadership for businesses – The Digital

Delusion.

#eComMelb

I’m Giving Away A Paperback Copy of My Book on Digital Leadership…

“The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”

Tweet @doylebuehler #ownonline

What Am I Here To Talk About?

• Help you understand the babble of ROI

• Help you find the focus of ROI

• Help you action what you need to do

• Help you implement

How I spent $250,000+ on a website

So, What ABOUT Social Media & Digital Leadership?

Are You Ready to #ownonline

What Are Your Goals

Of This Session?

1 _______________________

2 _______________________

3 _______________________

Please share @doylebuehler #ownonline

What Questions Do

You Need To Answer?

1 _______________________

2 _______________________

3 _______________________

Please share @doylebuehler #ownonline

What Are Your Online

Challenges/Problems

With Social Media ROI?

1 _______________________

2 _______________________

3 _______________________

Please share @doylebuehler #ownonline

What Happens When Nobody Likes You?

The PAIN of Social Media

• No Real Community

• No Leads from Social

• No Sales from Social

• No Profit from Social

• No KNOWN Results

• Just COST-COST-COST

Ready to Get Started With Social Media ROI?

It’s Not Just About The “Like” –It’s MORE About the

CONVERSATION

Wake UP! Your Audience Awaits!

#eComMelb

HOT Seat

What Is Your Experience With

Social Media ROI? Who has

calculated it and reviewed it?

Other Quotes From Famous Dudes

“What is the ROI of Your Mother?”

– Gary Vaynerchuk

“The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert

them through its use of social media into transacting customers.”

― Olivier J. Blanchard#eComMelb

What’s The REAL Story of Social Media ROI

Conversations +

Community +

Connections =

Conversions#eComMelb

It’s About Your Online Purpose

• To Deliver TRUE value to your audience

• To Create your “social selling value”

• To move them into your OWN digital ecosystem to continue the conversation

#eComMelb

The End of The Story?

It’s more about the conversation, the community, as well as the connections that you make

The conversion is the result of having a strategy, having a process, and having all of the pieces in place for your audience.

THE ULTIMATE GOAL?

#6. Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation.

#eComMelb

#eComMelb

Where to go for more help?

Content/Quotes/Ideas

www.thedigitaldelusion.com/ecommerceexpo2105

Slide Deck on Slideshare.netbit.ly/doylebuehler06

#eComMelb

Social Media Leadership

With ROI