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DESIGNING PRESENTATIONSSimple Tips to Make Your Presentations More Engaging

Jamed FalikVisual Design, IFPRI

COLOR THEORY SEMIOTICS TYPOGRAPHY

Effective Communication:Simple design choices to help convey your research findings in clear and concise ways

A few big stories over the past 40 years

Debunking myths on Green Revolution• Smallholders benefit: Yield growth = 3% / yr (1961-85)• Agricultural growth multipliers: Each $1 earned on-farmà additional $1 to local economy

Pro-poor public investments in China (1998-2007)Ø Increased spending on agric. R&D, irrigation and education

• Growth / yr: Ag R&D = 9% | Irrigation = 3% | Rural education = 12%

Opening rice markets in Vietnam (1995-97)• Led to improved rural income and reduced poverty• Relaxation of trade restrictions benefits = US$ 61 million

C C T p r o g r a m s i n B r a z i l , H o n d u r a s , M e x i c o , N i c a r a g u a

• Improved design and expansion of programs • PROGRESA, Mexico: Median value of benefits = $992/student

Prepare your canvas

Recommended Fonts

§Arial – Mature and professional §Garamond – Clean and sharp§Gill Sans – Warm and friendly§Helvetica – Natural and simple

VISUALIZE UNIFY FOCUS

Photo via Visual Hunt

Overview§ Design Elementso Photoso Icons o Data Visualization

§ Techniqueso Layeringo Scaffolding

PHOTOS

Photo via Visual Hunt

OVERVIEW

§ Photos§ Icons § Data Visualization § Layering§ Scaffolding

Photo via Visual Hunt

Monitoring Impact

§Media citations; publications and data downloads§Institutional incentives to communicate research for impact§Outreach to target audiences§Impact on achieving SDGs

Monitoring Impact§Media citations;

publications and data downloads

§ Institutional incentives to communicate research for impact

§Outreach to target audiences

§ Impact on achieving \\SDGs

Photo: Smith/IFPRI

Monitoring Impact§Media citations;

publications and data downloads

§ Institutional incentives to communicate research for impact

§Outreach to target audiences

§ Impact on achieving \\SDGs

Monitoring Impact§Media citations;

publications and data downloads

§ Institutional incentives to communicate research for impact

§Outreach to target audiences

§ Impact on achieving \\SDGs

Monitoring Impact

Photo: Smith/IFPRI

Photo Resources

§Visual Hunt: (www.visualhunt.com)§Flickr: (www.flickr.com)

ICONS

IFPRI’s Research Communications Spectrum

§Global§Regional§National§Local

IFPRI’s Research Communications Spectrum

LOCALGLOBAL REGIONAL NATIONAL

Source: Noun Project

Agenda

Intro

Photos

Icons

Data Viz

Layering

Scaffolding

Source: Noun Project

Icon Resources

§Flat Icon: www.flaticon.com§Noun Project: www.thenounproject.com

DATA VISUALIZATION

Photo via Visual Hunt

0

0.5

1

1.5

2

2.5

3

3.5

1999/2000 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17

Yiel

d (M

T/ha

)

Rain-fed maize Irrigated maize

Yields of selected crops with and without irrigation in Malawi

0

0.5

1

1.5

2

2.5

3

3.5

1999

/2000

2000

/01

2001

/02

2002

/03

2003

/04

2004

/05

2005

/06

2006

/07

2007

/08

2008

/09

2009

/10

2010

/11

2011

/12

2012

/13

2013

/14

2014

/15

2015

/16

2016

/17

Yiel

d (M

T/ha

)

Yields of selected crops with & without irrigation in Malawi

Irrigated maize

Rain-fed maize

0

5

10

15

20

25

30

35

40

45

50

1998 2003 2008 2013

Processed productsSemi processed cocoa productsRaw cocoa products

Understanding the evolution of trade along the value chain

Main Cocoa beans exporters, tons.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995

1997

1999

2001

2003

2005

2007

2009

2011

2013

Nigeria

Indonesia

Ghana

Ecuador

Côte d ivoire

Cameroon

Rest of the World

New comers

Rising marketsRising role of processing

Understanding the evolution of trade along the value chain

0

5

10

15

20

25

30

35

40

45

50

1998 2003 2008 2013

Raw cocoa products Semi processed cocoa products Processed products

Evolution of world trade in cocoa products, Bns USD (nominal)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Nigeria

Indonesia

Ghana

Ecuador

Côte d ivoire

Cameroon

Rest of the World

Cocoa Beans Exporters (tons)

LAYERING

Photo via Visual Hunt

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Desktops Laptops Tablets

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Desktops

Tablets

Laptops

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Tablets

0

10

20

30

40

50

60

70

80

90

100

Jan Feb Mar Apr May Jun

Product Trends by Month

Laptops

ECOPRENEURS AND OTHER VALUE CHAIN

PARTICIPANTS

GOALS:Inclusive Sustainable Development

Consumption Process

Goods and Services

Production Processes

Capital Assets

Constituents of sustainable developmentMaterial needsHealth and educationOpportunityCommunitySecurity

Social-environmental systems dynamics

Determinants of sustainable developmentHuman capitalNatural capitalManufactured capitalKnowledge capitalSocial capitalFinancial capital

Capital assets

Determinants of sustainable development

• Human capital• Natural capital• Manufactured capital• Knowledge capital• Social capital• Financial capital

Consumption Process

Goods and Services

Production Processes

Social-environmental systems dynamics

GOALS:Inclusive

Sustainable Development

Constituents of sustainable development

• Material needs• Health and education• Opportunity• Community• Security

ECOPRENEURS AND OTHER VALUE CHAIN

PARTICIPANTS

GOALS:Inclusive Sustainable Development

Consumption Process

Goods and Services

Production Processes

Capital Assets

Constituents of sustainable developmentMaterial needsHealth and educationOpportunityCommunitySecurity

Social-environmental systems dynamics

Determinants of sustainable developmentHuman capitalNatural capitalManufactured capitalKnowledge capitalSocial capitalFinancial capital

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

What’s for sale? Inventory of processed foods§ Cities: Accra, Cape Coast, Ho, Koforidua,

Kumasi, Sekondi-Takoradi, Sunyani, Tamale§ Stores: open-air stalls, street vendors,

traditional self-service shops, small shops with registers, chain and non-chain supermarkets

§ Categories of processed foods • Accra: cereals, tubers, meats and fish, fruits and

vegetables, oils and fats, spices• Other cities: cereals, tubers, tomatoes, poultry

§ Inventory process• Focused on products rather than shops• Information on products, manufacturers, ingredients,

packaging quality• Aimed to cover all products

SCAFFOLDING

Photo via Visual Hunt

MONITORING IMPACT

Agenda

§Photos§ Icons §Data Visualization §Layering§Scaffolding§Q&A

Agenda

Intro

Photos

Icons

Data Viz

Layering

Scaffolding

Q&A

1 2 3 4 5 6 7

Agenda

Intro

Photos

Icons

Data Viz

Layering

Scaffolding

VISUALIZE UNIFY FOCUS

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