design & the mobile startup @ ixda 2013 toronto

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Design & the Mobile StartupRon Goldin, Studio Akko @akko

@ i xd c o nf # I x D 1 3

CONFIDENTIAL© 2012 Studio Akko LLC

Design & the Mobile Startup:Toronto Edition#mobiledsgn #ixd13

Ron Goldin

Startups: no process Corporations: too much process

Painting a VisionTeams & ProcessGetting Feedback

Painting a Vision

CONFIDENTIAL© 2012 Studio Akko LLC

Defining the problem

Painting a Vision

“Aspire for wedding cake, start with cupcakes.” Alexa Andrzejewski

timeline

Remembering and sharing what you ate(Foodspotters)

Problem solved:

easily find the food you crave(Foodseekers)

Problem solved:

timeline

Problem solved: 1. Filters2. Community3. Speed

make it easier to privately connect with groups of friends at events

Problem solved:

get only the best recommendations from people I trust

Problem solved:

evolution

help sellers on-site and on-the-go to run their businesses

Problem solved:

(mobile)

timeline

let friends know where you are & what you’re up to (2009)

Problem solved:

feel like a local when you’re out of your element(2013)

Problem solved:

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Communicating the solution

Painting a Vision

Users & InvestorsKnowing your audience:

Communicate with your imagination.

Method 1:

“See What I Mean”Kevin Cheng@k

LOGO

Ron@akkoron@studioakko.com

LOGO

Alexa@twitter Email (?)

LOGO

Mike@twitter Email (?)

LOGO

Ron@akkoron@studioakko.com

LOGO

Alexa@twitter Email (?)

LOGO

Mike@twitter Email (?)

Communicate with code.Method 2:

Rome wasn’t built in a day. But you’re not building Rome.

Bar exams.

CONFIDENTIAL© 2012 Studio Akko LLC

The MVP

Painting a Vision

NOT

Minimum Viable Product

Maximum Voluminous Product

“Build half a product, not a half-ass product.”Jason Fried, 37signals

“We may not be right but we’re not confused.” Mike Krieger, Instagram

“Solve a problem you know well.”Steve Martocci, GroupMe

Fail Early. Fail oen.

Roles & Process

CONFIDENTIAL© 2012 Studio Akko LLC

Roles & Process

Designers at startups

(Choose 2.)

IXD

VXDDEV

Visual Design doesn’t have to mean style.

Designers as leaders.

CONFIDENTIAL© 2012 Studio Akko LLC

Roles & Process

Brand & Identity

The experience is the identity.

CONFIDENTIAL© 2012 Studio Akko LLC

Roles & Process

Bridging the Discipline Gap

Trust is more important than process.

“You can’t have one process that covers the world.”Leland Rechis, Etsy

Startups live and breathe the product.

Developers at startups are user-centered, too.

GettingFeedback

CONFIDENTIAL© 2012 Studio Akko LLC

Getting Feedback

Non-Traditional Research

e #rst 24 hours.

e #rst 18 months.

A Real, Grown Up Startup.

CONFIDENTIAL© 2012 Studio Akko LLC

Getting Feedback

Community Managers

Advocacy & EvangelismEditorial & Outreach Product RequirementsSupport & Help

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@jayzombieInstagram

CONFIDENTIAL© 2012 Studio Akko LLC

Getting Feedback

Superusers

The squeaky wheel gets the grease.

CONFIDENTIAL© 2012 Studio Akko LLC

Getting Feedback

Mobile & Usability

“There’s a beauty in exploring an interface.”Bart Stein, Stamped

Performance as usability.

Where you launch matters.

Considering scale.

Late adopters are a tough crowd.

Keeping up with change.

Ron Goldinron@studioakko.com

@akko

Additional videos at studioakko.com