design & the mobile startup @ ixda 2013 toronto
DESCRIPTION
Slides from "Design & the Mobile Startup", a 45 minute presentation on how great design happens in the chaos of startup culture. presented by Ron Goldin (CEO/Principal designer, Studio Akko), featured at IXDA 2013, Toronto. Visit studioakko.com for details.TRANSCRIPT
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Design & the Mobile StartupRon Goldin, Studio Akko @akko
@ i xd c o nf # I x D 1 3
CONFIDENTIAL© 2012 Studio Akko LLC
Design & the Mobile Startup:Toronto Edition#mobiledsgn #ixd13
Ron Goldin
Startups: no process Corporations: too much process
Painting a VisionTeams & ProcessGetting Feedback
Painting a Vision
CONFIDENTIAL© 2012 Studio Akko LLC
Defining the problem
Painting a Vision
“Aspire for wedding cake, start with cupcakes.” Alexa Andrzejewski
timeline
Remembering and sharing what you ate(Foodspotters)
Problem solved:
easily find the food you crave(Foodseekers)
Problem solved:
timeline
Problem solved: 1. Filters2. Community3. Speed
make it easier to privately connect with groups of friends at events
Problem solved:
get only the best recommendations from people I trust
Problem solved:
evolution
help sellers on-site and on-the-go to run their businesses
Problem solved:
(mobile)
timeline
let friends know where you are & what you’re up to (2009)
Problem solved:
feel like a local when you’re out of your element(2013)
Problem solved:
CONFIDENTIAL© 2012 Studio Akko LLC
Communicating the solution
Painting a Vision
Users & InvestorsKnowing your audience:
Communicate with your imagination.
Method 1:
“See What I Mean”Kevin Cheng@k
Communicate with code.Method 2:
Rome wasn’t built in a day. But you’re not building Rome.
Bar exams.
CONFIDENTIAL© 2012 Studio Akko LLC
The MVP
Painting a Vision
NOT
Minimum Viable Product
Maximum Voluminous Product
“Build half a product, not a half-ass product.”Jason Fried, 37signals
“We may not be right but we’re not confused.” Mike Krieger, Instagram
“Solve a problem you know well.”Steve Martocci, GroupMe
Fail Early. Fail oen.
Roles & Process
CONFIDENTIAL© 2012 Studio Akko LLC
Roles & Process
Designers at startups
(Choose 2.)
IXD
VXDDEV
Visual Design doesn’t have to mean style.
Designers as leaders.
CONFIDENTIAL© 2012 Studio Akko LLC
Roles & Process
Brand & Identity
The experience is the identity.
CONFIDENTIAL© 2012 Studio Akko LLC
Roles & Process
Bridging the Discipline Gap
Trust is more important than process.
“You can’t have one process that covers the world.”Leland Rechis, Etsy
Startups live and breathe the product.
Developers at startups are user-centered, too.
GettingFeedback
CONFIDENTIAL© 2012 Studio Akko LLC
Getting Feedback
Non-Traditional Research
e #rst 24 hours.
e #rst 18 months.
A Real, Grown Up Startup.
CONFIDENTIAL© 2012 Studio Akko LLC
Getting Feedback
Community Managers
Advocacy & EvangelismEditorial & Outreach Product RequirementsSupport & Help
CONFIDENTIAL© 2012 Studio Akko LLC
@jayzombieInstagram
CONFIDENTIAL© 2012 Studio Akko LLC
Getting Feedback
Superusers
The squeaky wheel gets the grease.
CONFIDENTIAL© 2012 Studio Akko LLC
Getting Feedback
Mobile & Usability
“There’s a beauty in exploring an interface.”Bart Stein, Stamped
Performance as usability.
Where you launch matters.
Considering scale.
Late adopters are a tough crowd.
Keeping up with change.
@akko
Additional videos at studioakko.com