dcia p2p summit la jeff richards vice president, digital content services

DCIA P2P Summit LA

Jeff RichardsVice President, Digital Content Services

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Highlights

1. Market View

2. Challenges

3. Opportunities

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Why VeriSign and P2P?

+ More than $1.5B invested in digital

content over the last 4 years▪ The “brand behind the brand” in mobile

and broadband

+ Aggressively embrace new

technologies and markets

+ Sit in the middle of more than 25B

Internet transactions – every day

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Content Delivery Networks – An Evolution

1st Generation CDN 2nd Generation CDN 3rd Generation CDN

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Market View

+ A burst of positive coverage in

2007▪ But…public perception remains

mixed

+ The market needs what P2P

can deliver

+ Legitimate, secure P2P is

(quietly) taking hold

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Long Form Content – The Next Wave

+ The market is moving towards adoption of long

form content distribution over the Internet▪ US trails UK by ≈12 months ▪ See: iTunes, Sky, Channel4, BBC

– “20 million downloads, 1 million users”

+ Why?▪ Any content, any time, anywhere

+ Why isn’t it moving faster?▪ Economics▪ Monetization▪ Syndication▪ Advertising

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Challenges

+ Public perception

+ Raising the profile of

legitimate P2P

+ “Traffic Shaping”

+ Business models and

economics

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Opportunities

+ Deliver a stellar consumer

experience

+ Continue to drive innovation

+ Help _______ make money

“If each US household downloaded one 1080i resolution television episode from the Internet, we estimate it would represent almost as much data traffic as the CDN market leader delivered in all of 2006.”

- Credit Suisse First Boston report, April 9th, 2007

Thank You

Jeff RichardsVice President, Digital Content Servicesjrichards@verisign.com